Kelloggs Krave SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2369

SWOT Analysis of Kelloggs Krave with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Kellogg’s Krave’

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Choc0late chocolate Yum yum


New type of breakfast cereal



Food- breakfast cereal

Target Group

Family looking for tasty chocolaty breakfast


Irresistible chocolaty cereal

SWOT Analysis


1. A new type of snack with crunch outside and soft chocolate inside

2. Can be eaten dry or even with milk

3. Come in two flavors chocolate and double chocolate


1. Can eat into Kellogg’s other chocolaty cereal

2. Some consumer find chocolate amount is less 

3. A product priced higher


1. Increasing income lead to consumer spend on higher priced breakfast

2. Change in lifestyle of consumers , lack of time increase consumption of readymade food

3. Tie-up with restaurants and hotels

4. Various other flavors and cream mixtures can be experimented


1. Increasing competition in readymade breakfast segment

2. Food regulations by government



1. Torto magic tiger

2. Tilo’s bio choco crunchy

3. Choco Snaps

4. Choco Bombs

5. Cadbury bytes

The table above concludes the Kelloggs Krave SWOT analysis along with its marketing and brand parameters.


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