Kelloggs Krave SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Krave analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs Krave SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Krave to benchmark its business & performance as compared to the competitors and industry. Kelloggs Krave is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Krave competitors and includes Kelloggs Krave target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Krave SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

‘Kellogg’s Krave’

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Choc0late chocolate Yum yum


New type of breakfast cereal

Kelloggs Krave STP
Kelloggs Krave Segmentation

Food- breakfast cereal

Kelloggs Krave Target Market

Family looking for tasty chocolaty breakfast

Kelloggs Krave Positioning

Irresistible chocolaty cereal

Kelloggs Krave SWOT Analysis
Kelloggs Krave Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Krave:

1. A new type of snack with crunch outside and soft chocolate inside

2. Can be eaten dry or even with milk

3. Come in two flavors chocolate and double chocolate

Kelloggs Krave Weaknesses

Here are the weaknesses in the Kelloggs Krave SWOT Analysis:

1. Can eat into Kellogg’s other chocolaty cereal

2. Some consumer find chocolate amount is less 

3. A product priced higher

Kelloggs Krave Opportunities

Following are the Opportunities in Kelloggs Krave SWOT Analysis:

1. Increasing income lead to consumer spend on higher priced breakfast

2. Change in lifestyle of consumers , lack of time increase consumption of readymade food

3. Tie-up with restaurants and hotels

4. Various other flavors and cream mixtures can be experimented

Kelloggs Krave Threats

The threats in the SWOT Analysis of Kelloggs Krave are as mentioned:

1. Increasing competition in readymade breakfast segment

2. Food regulations by government

Kelloggs Krave Competition

Below are the top 5 Kelloggs Krave competitors:

1. Torto magic tiger

2. Tilo’s bio choco crunchy

3. Choco Snaps

4. Choco Bombs

5. Cadbury bytes

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Krave. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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