Kelloggs Special K SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11263

SWOT Analysis of Kelloggs Special K with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kellogg’s Special K

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

See if you can love your bikini again, in just two weeks!

Get a slimmer waist for summers

You really can lose weight


Easy to prepare

Kelloggs Special K STP


Food- breakfast cereal

Target Group

Women who have aspirations to look slim


Lose 2.5 kilos in two weeks

Kelloggs Special K SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelloggs Special K. Strengths are:

1. Promotion through “expect the unexpected” contest

2. Celebrity Brand ambassador as a role model for staying fit

3. Primarily marketed as a low fat cereal that can be eaten to reduce weight

4. Promotion through “Special K challenge” and series of competitions

5. Various premium flavors

6. Available in lots of cereals and snacks option too

7. Relatively inexpensive product

8. Easy to prepare and follow the diet plan by every women even breastfeeding mothers

9. Interactive community at yahoo groups


Here are the weaknesses of Kelloggs Special K :

1. Daily consumption can be monotonous

2. Only a short term diet plan is being marketed


Following are the Opportunities of Kelloggs Special K :

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Division of foods according to categories like for new mothers etc.


The threats of Kelloggs Special K are as mentioned :

1. Increasing competition by both national and international players in segment

2. Food and safety regulations by government

Kelloggs Special K Competition


Below are the 2 main Kelloggs Special K competitors :

1. Whole grain curves

2. Post raisin bran

The brandguide table above concludes the Kelloggs Special K SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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