Kelloggs Special K SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12219

SWOT analysis of Kelloggs Special K analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs Special K SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Special K to benchmark its business & performance as compared to the competitors and industry. Kelloggs Special K is one of the leading brands in the food & beverages sector. The table below also lists the top Kelloggs Special K competitors and elaborates Kelloggs Special K market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kelloggs Special K SWOT, Competitors, Marketing STP & Brand analysis Table

Kellogg’s Special K

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food & Beverages

Tagline/ Slogan

See if you can love your bikini again, in just two weeks!

Get a slimmer waist for summers

You really can lose weight

USP

Easy to prepare

Kelloggs Special K STP
Segment

Food- breakfast cereal

Target Group

Women who have aspirations to look slim

Positioning

Lose 2.5 kilos in two weeks

Kelloggs Special K SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelloggs Special K. Strengths are:

1. Promotion through “expect the unexpected” contest

2. Celebrity Brand ambassador as a role model for staying fit

3. Primarily marketed as a low fat cereal that can be eaten to reduce weight

4. Promotion through “Special K challenge” and series of competitions

5. Various premium flavors

6. Available in lots of cereals and snacks option too

7. Relatively inexpensive product

8. Easy to prepare and follow the diet plan by every women even breastfeeding mothers

9. Interactive community at yahoo groups

Weaknesses

Here are the weaknesses in the Kelloggs Special K SWOT Analysis:

1. Daily consumption can be monotonous

2. Only a short term diet plan is being marketed

Opportunities

Following are the Opportunities in Kelloggs Special K SWOT Analysis:

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Division of foods according to categories like for new mothers etc.

Threats

The threats in the SWOT Analysis of Kelloggs Special K are as mentioned:

1. Increasing competition by both national and international players in segment

2. Food and safety regulations by government

Kelloggs Special K Competition
Competitors

Below are the top 2 Kelloggs Special K competitors:

1. Whole grain curves

2. Post raisin bran

The brandguide table above concludes the Kelloggs Special K SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Special K. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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