Kelloggs Special K SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Special K analyses the brand by its strengths, weaknesses, opportunities & threats. In Kelloggs Special K SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Special K to benchmark its business & performance as compared to the competitors. Kelloggs Special K is one of the leading brands in the food & beverages sector.

The table below lists the Kelloggs Special K SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Special K competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Special K SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kellogg’s Special K

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

See if you can love your bikini again, in just two weeks!

Get a slimmer waist for summers

You really can lose weight


Easy to prepare

Kelloggs Special K STP

Food- breakfast cereal

Target Group

Women who have aspirations to look slim


Lose 2.5 kilos in two weeks

SWOT Analysis of Kelloggs Special K
Kelloggs Special K Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Special K:

1. Promotion through “expect the unexpected” contest

2. Celebrity Brand ambassador as a role model for staying fit

3. Primarily marketed as a low fat cereal that can be eaten to reduce weight

4. Promotion through “Special K challenge” and series of competitions

5. Various premium flavors

6. Available in lots of cereals and snacks option too

7. Relatively inexpensive product

8. Easy to prepare and follow the diet plan by every women even breastfeeding mothers

9. Interactive community at yahoo groups

Kelloggs Special K Weaknesses

Here are the weaknesses in the Kelloggs Special K SWOT Analysis:

1. Daily consumption can be monotonous

2. Only a short term diet plan is being marketed

Kelloggs Special K Opportunities

Following are the Opportunities in Kelloggs Special K SWOT Analysis:

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Division of foods according to categories like for new mothers etc.

Kelloggs Special K Threats

The threats in the SWOT Analysis of Kelloggs Special K are as mentioned:

1. Increasing competition by both national and international players in segment

2. Food and safety regulations by government

Kelloggs Special K Competition
Kelloggs Special K Competitors

Below are the top 2 competitors of Kelloggs Special K:

1. Whole grain curves

2. Post raisin bran

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Special K. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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