Kelloggs Special K SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Kelloggs Special K analyses the brand by its strengths, weaknesses, opportunities & threats. In Kelloggs Special K SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kelloggs Special K to benchmark its business & performance as compared to the competitors. Kelloggs Special K is one of the leading brands in the food & beverages sector.
The table below lists the Kelloggs Special K SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Special K competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Kelloggs Special K SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
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SWOT Analysis of Kelloggs Special K
Kelloggs Special K Strengths
Below are the Strengths in the SWOT Analysis of Kelloggs Special K:
1. Promotion through “expect the unexpected” contest
2. Celebrity Brand ambassador as a role model for staying fit
3. Primarily marketed as a low fat cereal that can be eaten to reduce weight
4. Promotion through “Special K challenge” and series of competitions
5. Various premium flavors
6. Available in lots of cereals and snacks option too
7. Relatively inexpensive product
8. Easy to prepare and follow the diet plan by every women even breastfeeding mothers
9. Interactive community at yahoo groups
Kelloggs Special K Weaknesses
Here are the weaknesses in the Kelloggs Special K SWOT Analysis:
1. Daily consumption can be monotonous
2. Only a short term diet plan is being marketed
Kelloggs Special K Opportunities
Following are the Opportunities in Kelloggs Special K SWOT Analysis:
1. Increasing income of consumers lead to increase in size of readymade food market
2. Change in lifestyle lead to increase consumption of healthy and fast food
3. Division of foods according to categories like for new mothers etc.
Kelloggs Special K Threats
The threats in the SWOT Analysis of Kelloggs Special K are as mentioned:
1. Increasing competition by both national and international players in segment
2. Food and safety regulations by government
Kelloggs Special K Competition
Kelloggs Special K Competitors
Below are the top 2 competitors of Kelloggs Special K:
1. Whole grain curves
2. Post raisin bran
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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