Kelloggs Fiber Plus SWOT Analysis, USP & Competitors

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SWOT Analysis of Kelloggs Fiber Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Fiber Plus

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Taste the plus

The best tasting fibre is right here


Whole grain and fibre rich diet



Food- breakfast cereal

Target Group

For whole family


Irresistible delicious high fibre food

SWOT Analysis


1. Contain antioxidants vitamin C and E
2. Available in seven different exciting flavors
3. A high fibre diet provides 35% of daily requirement of fibre
4. Available in any time snack option of bar and waffles
5. On the website many video testimonials of various consumers are there which gives confidence to consumers
6. No cholesterol cereal


1. Priced bit on higher side
2. As a daily breakfast meal can be little boring


1. Increasing income of consumers lead to increase in size of readymade food market
2. Change in lifestyle lead to increase consumption of healthy and fast food
3. Increase category of any time snack options


1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government



1. Red river cereal

2. Quaker corn bran cereal

3. Cheerios

4. Nestle fitnesse

5. Uncle Sam

The table above concludes the Kelloggs Fiber Plus SWOT analysis along with its marketing and brand parameters.


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