Kelloggs Eggo SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Eggo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs Eggo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Eggo to benchmark its business & performance as compared to the competitors and industry. Kelloggs Eggo is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Eggo competitors and includes Kelloggs Eggo target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Eggo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kelloggs Eggo

Parent Company



Waffles and Pancakes


Food & Beverages

Tagline/ Slogan

There’s an Eggo waffle for everyone at your table


Homestyle frozen waffles

Kelloggs Eggo STP
Kelloggs Eggo Segmentation

Food- Anytime Snack

Kelloggs Eggo Target Market

Fast moving kids and adults

Kelloggs Eggo Positioning

Carry on breakfast

Kelloggs Eggo SWOT Analysis
Kelloggs Eggo Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Eggo:

1. Huge range and flavor of 37 products
2. Available in two different size options
3. Claimed to contain no preservatives, no artificial flavors and no artificial colors
4. Owns over 70 percent of the US frozen waffle market

Kelloggs Eggo Weaknesses

Here are the weaknesses in the Kelloggs Eggo SWOT Analysis:

1. Caloric content may be a bit high as per few consumer's preference

Kelloggs Eggo Opportunities

Following are the Opportunities in Kelloggs Eggo SWOT Analysis:

1. Can be used in combination with various dishes
2. Brand extension into other countries
3. Tie-up with hotels, restaurants and cookery shows
4. To launch for kids bring it in various new shapes

Kelloggs Eggo Threats

The threats in the SWOT Analysis of Kelloggs Eggo are as mentioned:

1. Increasing competition in readymade and fast to eat breakfast segment
2. Food and safety regulations by government
3. Brand switching cost is low

Kelloggs Eggo Competition

Below are the top 4 Kelloggs Eggo competitors:

4. Obama Waffles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Eggo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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