Kelloggs Crispix SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1358

SWOT Analysis of Kelloggs Crispix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Crispix

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Bring a ray of honeyed sunshine to your morning! 


Ideal snack for morning , noon and night



Food: breakfast cereal

Target Group

For whole family


Sweetened multi-grain cereal

SWOT Analysis


1. Unique lattice shape
2. A low in fat and high in carbohydrate cereal
3. Remain crispy in milk for longer duration
4. Contain crispy rice and crunchy corn

5. Attractive packaging with free gift inside


1. Price is a concern for some consumers’


1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3.Can be used for formulation of various other dishes
4.Tie-up with hotels and restaurant or launching its own recipe book

5. To launch for kids bring it in various new shapes


1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

3. Brand switching cost is low



1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch

The table above concludes the Kelloggs Crispix SWOT analysis along with its marketing and brand parameters.


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