Aarey Lassi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Lassi analyses the brand by its strengths, weaknesses, opportunities & threats. In Aarey Lassi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Lassi to benchmark its business & performance as compared to the competitors. Aarey Lassi is one of the leading brands in the food & beverages sector.

The table below lists the Aarey Lassi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aarey Lassi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aarey Lassi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Good quality lassi, at affordable price and easily available

Aarey Lassi STP
Segment

Anyone who need a refreshing and affordable drink

Target Group

Kids and adults alike(college students, office workers)

Positioning

Mumbai’s very own branded lassi from Aarey

SWOT Analysis of Aarey Lassi
Aarey Lassi Strengths

Below are the Strengths in the SWOT Analysis of Aarey Lassi:

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry

Aarey Lassi Weaknesses

Here are the weaknesses in the Aarey Lassi SWOT Analysis:

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence

Aarey Lassi Opportunities

Following are the Opportunities in Aarey Lassi SWOT Analysis:

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people

Aarey Lassi Threats

The threats in the SWOT Analysis of Aarey Lassi are as mentioned:

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation

Aarey Lassi Competition
Aarey Lassi Competitors

Below are the top 8 competitors of Aarey Lassi:

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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