Aarey Lassi SWOT Analysis, Competitors & USP
SWOT analysis of Aarey Lassi analyses the brand by its strengths, weaknesses, opportunities & threats. In Aarey Lassi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aarey Lassi to benchmark its business & performance as compared to the competitors. Aarey Lassi is one of the leading brands in the food & beverages sector.
The table below lists the Aarey Lassi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aarey Lassi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Aarey Lassi | |
| Parent Company |
Aarey Dairy, Dairy Development Dept (Maharastra, India) |
|---|---|
| Category |
Milk Products |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Good quality lassi, at affordable price and easily available |
| Aarey Lassi STP | |
| Segment |
Anyone who need a refreshing and affordable drink |
| Target Group |
Kids and adults alike(college students, office workers) |
| Positioning |
Mumbai’s very own branded lassi from Aarey |
| SWOT Analysis of Aarey Lassi | |
| Aarey Lassi Strengths |
Below are the Strengths in the SWOT Analysis of Aarey Lassi: 1. Strong supply network across Mumbai 4. Trusted quality and good packaging 5. Strong brand recall 6. Popular flavours like Plain, Mango, Strawberry |
| Aarey Lassi Weaknesses |
Here are the weaknesses in the Aarey Lassi SWOT Analysis: 1.Limited shelf life |
| Aarey Lassi Opportunities |
Following are the Opportunities in Aarey Lassi SWOT Analysis: 1.Introduction of new flavours |
| Aarey Lassi Threats |
The threats in the SWOT Analysis of Aarey Lassi are as mentioned: 1.Competition from roadside juice makers, aerated drinks, etc. 2.Cost involved and ultimately the price would increase due to inflation |
| Aarey Lassi Competition | |
| Aarey Lassi Competitors |
Below are the top 8 competitors of Aarey Lassi: 1.Amul KoolLassee 4.Roadside fresh juice makers 5.Amul Kool milk 7.Amul masti buttermilk 8.Mother dairy lassi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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