Aarey Lassi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Lassi analyses the brand by its strengths, weaknesses, opportunities & threats. In Aarey Lassi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Lassi to benchmark its business & performance as compared to the competitors. Aarey Lassi is one of the leading brands in the food & beverages sector.

The article below lists the Aarey Lassi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aarey Lassi SWOT Analysis:

SWOT Analysis of Aarey Lassi

For Aarey Lassi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aarey Lassi Strengths

The strengths of Aarey Lassi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aarey Lassi :

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry

Aarey Lassi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aarey Lassi SWOT Analysis:

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence


Aarey Lassi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aarey Lassi SWOT Analysis:

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people

Aarey Lassi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aarey Lassi are as mentioned:

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation


Aarey Lassi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Aarey Lassi:

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi

Hence this concludes the Aarey Lassi SWOT analysis.

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About Aarey Lassi

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Good quality lassi, at affordable price and easily available

Aarey Lassi STP
Segmentation

Anyone who need a refreshing and affordable drink

Target Market

Kids and adults alike(college students, office workers)

Positioning

Mumbai’s very own branded lassi from Aarey


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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