Aarey Lassi SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4213
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SWOT analysis of Aarey Lassi analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aarey Lassi is one of the leading brands in the food & beverages sector. The table below also lists the top Aarey Lassi competitors and elaborates Aarey Lassi segmentation, targeting, positioning & USP.

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Good quality lassi, at affordable price and easily available

Aarey Lassi STP

Segment

Anyone who need a refreshing and affordable drink

Target Group

Kids and adults alike(college students, office workers)

Positioning

Mumbai’s very own branded lassi from Aarey

Aarey Lassi SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aarey Lassi. Strengths are:

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry

Weaknesses

Here are the weaknesses in the Aarey Lassi SWOT Analysis:

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence

Opportunities

Following are the Opportunities in Aarey Lassi SWOT Analysis:

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people

Threats

The threats in the SWOT Analysis of Aarey Lassi are as mentioned:

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation

Aarey Lassi Competition

Competitors

Below are the top 8 Aarey Lassi competitors:

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi


The brandguide table above concludes the Aarey Lassi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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