Aarey Lassi SWOT Analysis, Competitors & USP

Aarey Lassi

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Milk Products

Food & Beverages

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Good quality lassi, at affordable price and easily available

Anyone who need a refreshing and affordable drink

Kids and adults alike(college students, office workers)

Mumbai’s very own branded lassi from Aarey

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aarey Lassi. Strengths are:

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry

Here are the weaknesses in the Aarey Lassi SWOT Analysis:

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence

Following are the Opportunities in Aarey Lassi SWOT Analysis:

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people

The threats in the SWOT Analysis of Aarey Lassi are as mentioned:

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation

Below are the top 8 Aarey Lassi competitors:

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi