Aarey Lassi SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4710

SWOT analysis of Aarey Lassi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aarey Lassi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Lassi to benchmark its business & performance as compared to the competitors and industry. Aarey Lassi is one of the leading brands in the food & beverages sector. The table below also lists the top Aarey Lassi competitors and elaborates Aarey Lassi market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aarey Lassi SWOT, Competitors, Marketing STP & Brand analysis Table

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)


Milk Products


Food & Beverages

Tagline/ Slogan



Good quality lassi, at affordable price and easily available

Aarey Lassi STP

Anyone who need a refreshing and affordable drink

Target Group

Kids and adults alike(college students, office workers)


Mumbai’s very own branded lassi from Aarey

Aarey Lassi SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aarey Lassi. Strengths are:

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry


Here are the weaknesses in the Aarey Lassi SWOT Analysis:

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence


Following are the Opportunities in Aarey Lassi SWOT Analysis:

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people


The threats in the SWOT Analysis of Aarey Lassi are as mentioned:

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation

Aarey Lassi Competition

Below are the top 8 Aarey Lassi competitors:

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi

The brandguide table above concludes the Aarey Lassi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aarey Lassi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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