Aarey Lassi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3201

SWOT Analysis of Aarey Lassi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)


Milk Products


Food and Beverages

Tagline/ Slogan



Good quality lassi, at affordable price and easily available



Anyone who need a refreshing and affordable drink

Target Group

Kids and adults alike(college students, office workers)


Mumbai’s very own branded lassi from Aarey

SWOT Analysis


1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry


1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence


1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people


1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation



1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi

The table above concludes the Aarey Lassi SWOT analysis along with its marketing and brand parameters.


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