Aarey Lassi SWOT Analysis, Competitors & USP

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Good quality lassi, at affordable price and easily available

Aarey Lassi STP

Segment

Anyone who need a refreshing and affordable drink

Target Group

Kids and adults alike(college students, office workers)

Positioning

Mumbai’s very own branded lassi from Aarey

Aarey Lassi SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aarey Lassi :

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry

Weaknesses

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence

Opportunities

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people

Threats

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation

Aarey Lassi Competition

Competitors

Below are the 8 main Aarey Lassi competitors :

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi