SWOT analysis of Aarey Lassi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aarey Lassi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aarey Lassi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aarey Lassi is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aarey Lassi competitors and includes Aarey Lassi target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Aarey Lassi | |
| Parent Company |
Aarey Dairy, Dairy Development Dept (Maharastra, India) |
|---|---|
| Category |
Milk Products |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Good quality lassi, at affordable price and easily available |
| Aarey Lassi STP | |
| Aarey Lassi Segmentation |
Anyone who need a refreshing and affordable drink |
| Aarey Lassi Target Market |
Kids and adults alike(college students, office workers) |
| Aarey Lassi Positioning |
Mumbai’s very own branded lassi from Aarey |
| Aarey Lassi SWOT Analysis | |
| Aarey Lassi Strengths |
Below are the Strengths in the SWOT Analysis of Aarey Lassi: 1. Strong supply network across Mumbai 4. Trusted quality and good packaging 5. Strong brand recall 6. Popular flavours like Plain, Mango, Strawberry |
| Aarey Lassi Weaknesses |
Here are the weaknesses in the Aarey Lassi SWOT Analysis: 1.Limited shelf life |
| Aarey Lassi Opportunities |
Following are the Opportunities in Aarey Lassi SWOT Analysis: 1.Introduction of new flavours |
| Aarey Lassi Threats |
The threats in the SWOT Analysis of Aarey Lassi are as mentioned: 1.Competition from roadside juice makers, aerated drinks, etc. 2.Cost involved and ultimately the price would increase due to inflation |
| Aarey Lassi Competition | |
| Competitors |
Below are the top 8 Aarey Lassi competitors: 1.Amul KoolLassee 4.Roadside fresh juice makers 5.Amul Kool milk 7.Amul masti buttermilk 8.Mother dairy lassi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aarey Lassi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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