Aarey Energee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Energee analyses the brand by its strengths, weaknesses, opportunities & threats. In Aarey Energee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Energee to benchmark its business & performance as compared to the competitors. Aarey Energee is one of the leading brands in the food & beverages sector.

The article below lists the Aarey Energee SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aarey Energee SWOT Analysis:

SWOT Analysis of Aarey Energee

For Aarey Energee, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aarey Energee Strengths

The strengths of Aarey Energee looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aarey Energee :

1. Strong network of Aarey vendors
2. Brand loyalty and strong brand recall amongst consumers.
3. Affordable price

4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc.

5.Milk based drink is favoured by health conscious people

6.Good in taste along with health benefits

7.Popular flavours like cardamom, coffee, pineapple, strawberry

Aarey Energee Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aarey Energee SWOT Analysis:

1.Milk products are perishable and declining production
2.Available only at Aarey booths in Mumbai
3. No pan-India presence compared to brands like Amul


Aarey Energee Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aarey Energee SWOT Analysis:

1.More flavours can be introduced
2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.

Aarey Energee Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aarey Energee are as mentioned:

1.Competition from other milk based product

2.Competition from aerated drinks, fresh juices, etc.


Aarey Energee Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Aarey Energee:

1.AmulKool milk

2. AmulKoolLassee
3.AareyLassi

4. Aarey Masala milk

4.Roadside fresh juice makers

5. Aerated drinks

Hence this concludes the Aarey Energee SWOT analysis.

Continue reading more about the brand/company.

About Aarey Energee

Aarey Energee

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

A refreshing and healthy flavoured milk

Aarey Energee STP
Segmentation

Anyone who needs a healthy and fulfilling drink

Target Market

Kids and adults alike(college students, office workers)

Positioning

As a good quality, healthy milk drink. The name ‘Energee’ gives a sense of a nutritious and energetic drink


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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