Aarey Energee SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4832

SWOT analysis of Aarey Energee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aarey Energee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Energee to benchmark its business & performance as compared to the competitors and industry. Aarey Energee is one of the leading brands in the food & beverages sector. The table below also lists the top Aarey Energee competitors and elaborates Aarey Energee market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aarey Energee SWOT, Competitors, Marketing STP & Brand analysis Table

Aarey Energee

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

A refreshing and healthy flavoured milk

Aarey Energee STP
Segment

Anyone who needs a healthy and fulfilling drink

Target Group

Kids and adults alike(college students, office workers)

Positioning

As a good quality, healthy milk drink. The name ‘Energee’ gives a sense of a nutritious and energetic drink

Aarey Energee SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aarey Energee. Strengths are:

1. Strong network of Aarey vendors
2. Brand loyalty and strong brand recall amongst consumers.
3. Affordable price

4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc.

5.Milk based drink is favoured by health conscious people

6.Good in taste along with health benefits

7.Popular flavours like cardamom, coffee, pineapple, strawberry

Weaknesses

Here are the weaknesses in the Aarey Energee SWOT Analysis:

1.Milk products are perishable and declining production
2.Available only at Aarey booths in Mumbai
3. No pan-India presence compared to brands like Amul

Opportunities

Following are the Opportunities in Aarey Energee SWOT Analysis:

1.More flavours can be introduced
2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.

Threats

The threats in the SWOT Analysis of Aarey Energee are as mentioned:

1.Competition from other milk based product

2.Competition from aerated drinks, fresh juices, etc.

Aarey Energee Competition
Competitors

Below are the top 6 Aarey Energee competitors:

1.AmulKool milk

2. AmulKoolLassee
3.AareyLassi

4. Aarey Masala milk

4.Roadside fresh juice makers

5. Aerated drinks

The brandguide table above concludes the Aarey Energee SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aarey Energee. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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