Aarey Energee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Energee analyses the brand by its strengths, weaknesses, opportunities & threats. In Aarey Energee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Energee to benchmark its business & performance as compared to the competitors. Aarey Energee is one of the leading brands in the food & beverages sector.

The table below lists the Aarey Energee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aarey Energee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aarey Energee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Aarey Energee

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)


Milk Products


Food & Beverages

Tagline/ Slogan



A refreshing and healthy flavoured milk

Aarey Energee STP

Anyone who needs a healthy and fulfilling drink

Target Group

Kids and adults alike(college students, office workers)


As a good quality, healthy milk drink. The name ‘Energee’ gives a sense of a nutritious and energetic drink

SWOT Analysis of Aarey Energee
Aarey Energee Strengths

Below are the Strengths in the SWOT Analysis of Aarey Energee:

1. Strong network of Aarey vendors
2. Brand loyalty and strong brand recall amongst consumers.
3. Affordable price

4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc.

5.Milk based drink is favoured by health conscious people

6.Good in taste along with health benefits

7.Popular flavours like cardamom, coffee, pineapple, strawberry

Aarey Energee Weaknesses

Here are the weaknesses in the Aarey Energee SWOT Analysis:

1.Milk products are perishable and declining production
2.Available only at Aarey booths in Mumbai
3. No pan-India presence compared to brands like Amul

Aarey Energee Opportunities

Following are the Opportunities in Aarey Energee SWOT Analysis:

1.More flavours can be introduced
2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.

Aarey Energee Threats

The threats in the SWOT Analysis of Aarey Energee are as mentioned:

1.Competition from other milk based product

2.Competition from aerated drinks, fresh juices, etc.

Aarey Energee Competition
Aarey Energee Competitors

Below are the top 6 competitors of Aarey Energee:

1.AmulKool milk

2. AmulKoolLassee

4. Aarey Masala milk

4.Roadside fresh juice makers

5. Aerated drinks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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