Aarey Energee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Energee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aarey Energee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Energee to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aarey Energee is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aarey Energee competitors and includes Aarey Energee target market, segmentation, positioning & Unique Selling Proposition (USP).

Aarey Energee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Aarey Energee

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

A refreshing and healthy flavoured milk

Aarey Energee STP
Aarey Energee Segmentation

Anyone who needs a healthy and fulfilling drink

Aarey Energee Target Market

Kids and adults alike(college students, office workers)

Aarey Energee Positioning

As a good quality, healthy milk drink. The name ‘Energee’ gives a sense of a nutritious and energetic drink

Aarey Energee SWOT Analysis
Aarey Energee Strengths

Below are the Strengths in the SWOT Analysis of Aarey Energee:

1. Strong network of Aarey vendors
2. Brand loyalty and strong brand recall amongst consumers.
3. Affordable price

4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc.

5.Milk based drink is favoured by health conscious people

6.Good in taste along with health benefits

7.Popular flavours like cardamom, coffee, pineapple, strawberry

Aarey Energee Weaknesses

Here are the weaknesses in the Aarey Energee SWOT Analysis:

1.Milk products are perishable and declining production
2.Available only at Aarey booths in Mumbai
3. No pan-India presence compared to brands like Amul

Aarey Energee Opportunities

Following are the Opportunities in Aarey Energee SWOT Analysis:

1.More flavours can be introduced
2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.

Aarey Energee Threats

The threats in the SWOT Analysis of Aarey Energee are as mentioned:

1.Competition from other milk based product

2.Competition from aerated drinks, fresh juices, etc.

Aarey Energee Competition
Competitors

Below are the top 6 Aarey Energee competitors:

1.AmulKool milk

2. AmulKoolLassee
3.AareyLassi

4. Aarey Masala milk

4.Roadside fresh juice makers

5. Aerated drinks


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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