Mars Incorporated SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mars Incorporated analyses the brand by its strengths, weaknesses, opportunities & threats. In Mars Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mars Incorporated to benchmark its business & performance as compared to the competitors. Mars Incorporated is one of the leading brands in the food & beverages sector.

The table below lists the Mars Incorporated SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mars Incorporated competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mars Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mars Incorporated Brand Analysis
Parent Company

Mars, Incorporated


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

Chocolate and much more


World’s leading manufacturer of confectionery, drinks, other food products and animal food

Mars Incorporated STP

People looking for good quality chocolates or animal food

Target Group

All age groups of middle and upper middle class families


A high quality, trusted confectionary and animal food brand which is popular world over

Mars Incorporated Product Portfolio



4.Orbit Chewing Gum

The above mentioned brands are the prominent products under the Mars Incorporated product portfolio.

SWOT Analysis of Mars Incorporated
Mars Incorporated Strengths

Below are the Strengths in the SWOT Analysis of Mars Incorporated:

1. A globally recognized brand with a strong product portfolio
2. Strong supply chain network
3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more
4. An employee strength of 70,000

5.Stong customer loyalty

6.Strong financial muscle power

7.Five principles of quality, responsibility, mutuality, efficiency and freedom

8.A strong subsidiary brand like Wrigley Jr. Company

Mars Incorporated Weaknesses

Here are the weaknesses in the Mars Incorporated SWOT Analysis:

1.Stong competition from other players means limited market share growth
2.Opposition and protest from vegetarian people on the use of animal rennet

Mars Incorporated Opportunities

Following are the Opportunities in Mars Incorporated SWOT Analysis:

1.Acquisitions to increase market share
2.Increase online presence
3.Invest in Research and development

4.Increase its presence in developing countries and tap those markets

Mars Incorporated Threats

The threats in the SWOT Analysis of Mars Incorporated are as mentioned:

2.Global economic slowdown and inflation in most countries
3.Health consciousness amongst people

Mars Incorporated Competition
Mars Incorporated Competitors

Below are the top 4 competitors of Mars Incorporated:

2.Nestle Ltd
3.Kraft foods

4.Perfetti Van Melle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mars Incorporated. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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