Mars Incorporated SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Mars Incorporated analyses the brand by its strengths, weaknesses, opportunities & threats. In Mars Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mars Incorporated to benchmark its business & performance as compared to the competitors. Mars Incorporated is one of the leading brands in the food & beverages sector.
The table below lists the Mars Incorporated SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mars Incorporated competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The above mentioned brands are the prominent products under the Mars Incorporated product portfolio.
SWOT Analysis of Mars Incorporated
Mars Incorporated Strengths
Below are the Strengths in the SWOT Analysis of Mars Incorporated:
1. A globally recognized brand with a strong product portfolio 2. Strong supply chain network 3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more 4. An employee strength of 70,000
5.Stong customer loyalty
6.Strong financial muscle power
7.Five principles of quality, responsibility, mutuality, efficiency and freedom
8.A strong subsidiary brand like Wrigley Jr. Company
Mars Incorporated Weaknesses
Here are the weaknesses in the Mars Incorporated SWOT Analysis:
1.Stong competition from other players means limited market share growth 2.Opposition and protest from vegetarian people on the use of animal rennet
Mars Incorporated Opportunities
Following are the Opportunities in Mars Incorporated SWOT Analysis:
1.Acquisitions to increase market share 2.Increase online presence 3.Invest in Research and development
4.Increase its presence in developing countries and tap those markets
Mars Incorporated Threats
The threats in the SWOT Analysis of Mars Incorporated are as mentioned:
1.Competition 2.Global economic slowdown and inflation in most countries 3.Health consciousness amongst people
Mars Incorporated Competition
Mars Incorporated Competitors
Below are the top 4 competitors of Mars Incorporated:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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