Mars Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mars Incorporated analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mars Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mars Incorporated to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mars Incorporated is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mars Incorporated competitors and includes Mars Incorporated target market, segmentation, positioning & Unique Selling Proposition (USP).

Mars Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mars Incorporated Brand Analysis
Parent Company

Mars, Incorporated

Category

Food Products & Confectionery

Sector

Food & Beverages

Tagline/ Slogan

Chocolate and much more

USP

World’s leading manufacturer of confectionery, drinks, other food products and animal food

Mars Incorporated STP
Mars Incorporated Segmentation

People looking for good quality chocolates or animal food

Mars Incorporated Target Market

All age groups of middle and upper middle class families

Mars Incorporated Positioning

A high quality, trusted confectionary and animal food brand which is popular world over

Mars Incorporated Product Portfolio
Brands

1.Snickers
2.Bounty

3.Mars

4.Orbit Chewing Gum

The above mentioned brands are the prominent products under the Mars Incorporated product portfolio.

Mars Incorporated SWOT Analysis
Mars Incorporated Strengths

Below are the Strengths in the SWOT Analysis of Mars Incorporated:

1. A globally recognized brand with a strong product portfolio
2. Strong supply chain network
3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more
4. An employee strength of 70,000

5.Stong customer loyalty

6.Strong financial muscle power

7.Five principles of quality, responsibility, mutuality, efficiency and freedom

8.A strong subsidiary brand like Wrigley Jr. Company

Mars Incorporated Weaknesses

Here are the weaknesses in the Mars Incorporated SWOT Analysis:

1.Stong competition from other players means limited market share growth
2.Opposition and protest from vegetarian people on the use of animal rennet

Mars Incorporated Opportunities

Following are the Opportunities in Mars Incorporated SWOT Analysis:

1.Acquisitions to increase market share
2.Increase online presence
3.Invest in Research and development

4.Increase its presence in developing countries and tap those markets

Mars Incorporated Threats

The threats in the SWOT Analysis of Mars Incorporated are as mentioned:

1.Competition
2.Global economic slowdown and inflation in most countries
3.Health consciousness amongst people

Mars Incorporated Competition
Competitors

Below are the top 4 Mars Incorporated competitors:

1.Hershey’s
2.Nestle Ltd
3.Kraft foods

4.Perfetti Van Melle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mars Incorporated. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin