Mars Incorporated SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 23630

SWOT analysis of Mars Incorporated analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mars Incorporated is one of the leading brands in the food & beverages sector. The table below also lists the top Mars Incorporated competitors and elaborates Mars Incorporated segmentation, targeting, positioning & USP.

Mars Incorporated SWOT, Competitors, Marketing STP & Brand analysis Table
Mars Incorporated Brand Analysis
Parent Company

Mars, Incorporated


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

Chocolate and much more


World’s leading manufacturer of confectionery, drinks, other food products and animal food

Mars Incorporated STP

People looking for good quality chocolates or animal food

Target Group

All age groups of middle and upper middle class families


A high quality, trusted confectionary and animal food brand which is popular world over

Mars Incorporated Product Portfolio



4.Orbit Chewing Gum

The above mentioned brands are the prominent products under the Mars Incorporated product portfolio.

Mars Incorporated SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mars Incorporated. Strengths are:

1. A globally recognized brand with a strong product portfolio
2. Strong supply chain network
3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more
4. An employee strength of 70,000

5.Stong customer loyalty

6.Strong financial muscle power

7.Five principles of quality, responsibility, mutuality, efficiency and freedom

8.A strong subsidiary brand like Wrigley Jr. Company


Here are the weaknesses in the Mars Incorporated SWOT Analysis:

1.Stong competition from other players means limited market share growth
2.Opposition and protest from vegetarian people on the use of animal rennet


Following are the Opportunities in Mars Incorporated SWOT Analysis:

1.Acquisitions to increase market share
2.Increase online presence
3.Invest in Research and development

4.Increase its presence in developing countries and tap those markets


The threats in the SWOT Analysis of Mars Incorporated are as mentioned:

2.Global economic slowdown and inflation in most countries
3.Health consciousness amongst people

Mars Incorporated Competition

Below are the top 4 Mars Incorporated competitors:

2.Nestle Ltd
3.Kraft foods

4.Perfetti Van Melle

The brandguide table above concludes the Mars Incorporated SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mars Incorporated. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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