Britannia Little Hearts SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Little Hearts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Little Hearts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Little Hearts to benchmark its business & performance as compared to the competitors and industry. Britannia Little Hearts is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Little Hearts competitors and includes Britannia Little Hearts target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Little Hearts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Britannia Little hearts

Parent Company





Food & Beverages

Tagline/ Slogan

Melt in the mouth, Dil sabka actually sweet hai, 'Direct Dil Se'


First time sugar-coated biscuits were retailed in pouch packs

Britannia Little Hearts STP
Britannia Little Hearts Segmentation

Youth segment

Britannia Little Hearts Target Market

Young adults, middle income, youngsters who openly express their feelings

Britannia Little Hearts Positioning

Biscuits which would help youngsters to openly express their feelings

Britannia Little Hearts SWOT Analysis
Britannia Little Hearts Strengths

Below are the Strengths in the SWOT Analysis of Britannia Little Hearts:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

5. Unique sugar-coated and heart shaped biscuits are very popular amongst youth

Britannia Little Hearts Weaknesses

Here are the weaknesses in the Britannia Little Hearts SWOT Analysis:

1.Lower presence in rural markets

2.Low visibility as compared to salted snacks

Britannia Little Hearts Opportunities

Following are the Opportunities in Britannia Little Hearts SWOT Analysis:

1.Untapped rural market

2.Utilising uniqueness of sugar coated snack

Britannia Little Hearts Threats

The threats in the SWOT Analysis of Britannia Little Hearts are as mentioned:

1. Threat from wafer and salted snacks segment
2. Local sweet and bakery manufacturers

Britannia Little Hearts Competition

1. Parle Hide & Seek

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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