Britannia Tiger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7954

SWOT analysis of Britannia Tiger analyses the brand/company with its strengths, weaknesses, opportunities & threats. Britannia Tiger is one of the leading brands in the food & beverages sector. The table below also lists the top Britannia Tiger competitors and elaborates Britannia Tiger segmentation, targeting, positioning & USP.

Britannia Tiger

Parent Company

Britannia

Category

Biscuits(Glucose)

Sector

Food & Beverages

Tagline/ Slogan

Eat Healthy, Think Better

USP

High Iron content for children

Britannia Tiger STP

Segment

Children segment

Target Group

Young growing children

Positioning

Everyday biscuit for stronger body and sharper mind

Britannia Tiger SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia Tiger. Strengths are:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility to tap children

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

Weaknesses

Here are the weaknesses in the Britannia Tiger SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Opportunities

Following are the Opportunities in Britannia Tiger SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market and global market

Threats

The threats in the SWOT Analysis of Britannia Tiger are as mentioned:

1. Similar biscuit categories
2. Other food products or snacks needed for growing children
3. Customer brand switching is high

Britannia Tiger Competition

Competitors

1. Parle G

The brandguide table above concludes the Britannia Tiger SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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