Britannia Tiger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8318

SWOT analysis of Britannia Tiger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Tiger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Tiger to benchmark its business & performance as compared to the competitors and industry. Britannia Tiger is one of the leading brands in the food & beverages sector. The table below also lists the top Britannia Tiger competitors and elaborates Britannia Tiger market segmentation, target group, positioning & Unique Selling Proposition (USP).

Britannia Tiger SWOT, Competitors, Marketing STP & Brand analysis Table

Britannia Tiger

Parent Company





Food & Beverages

Tagline/ Slogan

Eat Healthy, Think Better


High Iron content for children

Britannia Tiger STP

Children segment

Target Group

Young growing children


Everyday biscuit for stronger body and sharper mind

Britannia Tiger SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia Tiger. Strengths are:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility to tap children

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact


Here are the weaknesses in the Britannia Tiger SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time


Following are the Opportunities in Britannia Tiger SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market and global market


The threats in the SWOT Analysis of Britannia Tiger are as mentioned:

1. Similar biscuit categories
2. Other food products or snacks needed for growing children
3. Customer brand switching is high

Britannia Tiger Competition

1. Parle G

The brandguide table above concludes the Britannia Tiger SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Tiger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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