Britannia Tiger SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Tiger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Tiger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Tiger to benchmark its business & performance as compared to the competitors and industry. Britannia Tiger is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Tiger competitors and includes Britannia Tiger target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Tiger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Britannia Tiger

Parent Company





Food & Beverages

Tagline/ Slogan

Eat Healthy, Think Better


High Iron content for children

Britannia Tiger STP
Britannia Tiger Segmentation

Children segment

Britannia Tiger Target Market

Young growing children

Britannia Tiger Positioning

Everyday biscuit for stronger body and sharper mind

Britannia Tiger SWOT Analysis
Britannia Tiger Strengths

Below are the Strengths in the SWOT Analysis of Britannia Tiger:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility to tap children

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

Britannia Tiger Weaknesses

Here are the weaknesses in the Britannia Tiger SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Britannia Tiger Opportunities

Following are the Opportunities in Britannia Tiger SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market and global market

Britannia Tiger Threats

The threats in the SWOT Analysis of Britannia Tiger are as mentioned:

1. Similar biscuit categories
2. Other food products or snacks needed for growing children
3. Customer brand switching is high

Britannia Tiger Competition

1. Parle G

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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