Britannia Cheese SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Cheese analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Cheese to benchmark its business & performance as compared to the competitors and industry. Britannia Cheese is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Cheese competitors and includes Britannia Cheese target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Cheese SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Britannia Cheese

Parent Company





Food & Beverages

Tagline/ Slogan

Say Cheese with Britannia; Bite into milk


Contains a glass of milk

Britannia Cheese STP
Britannia Cheese Segmentation

Quality conscious children and adults

Britannia Cheese Target Market

Upper and middle class who want to have cheese

Britannia Cheese Positioning

Contains a glass of milk, high vitamins

Britannia Cheese SWOT Analysis
Britannia Cheese Strengths

Below are the Strengths in the SWOT Analysis of Britannia Cheese:

1. High brand presence through TVC and print advertising in India

2. Good taste and has healthy ingredients

3.Good product quality and packaging
4. Available easily at retails stores, groceries
5. Available as slices, cubes, spread, slimz etc

Britannia Cheese Weaknesses

Here are the weaknesses in the Britannia Cheese SWOT Analysis:

1. Milk products have limited shelf life
2. Limited global presence and also has less penetration in rural areas

Britannia Cheese Opportunities

Following are the Opportunities in Britannia Cheese SWOT Analysis:

1. Newer tastes/varieties

2.Tieup with restaurants/food chains/pizza parlors

3. Smaller packages for instant consumption

4.No frills packaging for rural customers at lower cost

Britannia Cheese Threats

The threats in the SWOT Analysis of Britannia Cheese are as mentioned:

1. Amul has a huge growing market share
2. International players entering the market
3. Reduced consumption by health conscious people

Britannia Cheese Competition

1. Amul cheese

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Cheese. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin