Britannia Cheese SWOT Analysis, USP & Competitors

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SWOT Analysis of Britannia Cheese with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Cheese

Parent Company





Food Products

Tagline/ Slogan

Say Cheese with Britannia; Bite into milk


Contains a glass of milk



Quality conscious children and adults

Target Group

Upper and middle class who want to have cheese


Contains a glass of milk, high vitamins

SWOT Analysis


1. High brand presence through TVC and print advertising in India

2. Good taste and has healthy ingredients

3.Good product quality and packaging
4. Available easily at retails stores, groceries
5. Available as slices, cubes, spread, slimz etc


1. Milk products have limited shelf life
2. Limited global presence and also has less penetration in rural areas


1. Newer tastes/varieties

2.Tieup with restaurants/food chains/pizza parlors

3. Smaller packages for instant consumption

4.No frills packaging for rural customers at lower cost


1. Amul has a huge growing market share
2. International players entering the market
3. Reduced consumption by health conscious people



1. Amul cheese

The table above concludes the Britannia Cheese SWOT analysis along with its marketing and brand parameters.


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