Britannia 50-50 SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4113
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SWOT Analysis of Britannia 50-50 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia 50-50

Parent Company

Britannia

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Very very tasty tasty

USP

Sweet and salty

Britannia 50-50 STP

Segment

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people

Positioning

Novel and exciting taste experience

Britannia 50-50 SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia 50-50 :

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Variant such as Maska Chaska available to make the brand stronger

5. Britannia's distribution and brand name has strong impact

Weaknesses

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Opportunities

1. Tie-up with schools as a part of meals or with food chains/restaurants

2. Untapped rural market

Threats

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories

Britannia 50-50 Competition

Competitors

Below are the 2 main Britannia 50-50 competitors :

1. Krack Jack

2. Priya Gold


The brandguide table above concludes the Britannia 50-50 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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