Britannia 50-50 SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia 50-50 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia 50-50 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia 50-50 to benchmark its business & performance as compared to the competitors and industry. Britannia 50-50 is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia 50-50 competitors and includes Britannia 50-50 target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia 50-50 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Britannia 50-50

Parent Company





Food & Beverages

Tagline/ Slogan

Very very tasty tasty


Sweet and salty

Britannia 50-50 STP
Britannia 50-50 Segmentation

Quality conscious children and adults

Britannia 50-50 Target Market

All age groups Lower, middle and upper class people

Britannia 50-50 Positioning

Novel and exciting taste experience

Britannia 50-50 SWOT Analysis
Britannia 50-50 Strengths

Below are the Strengths in the SWOT Analysis of Britannia 50-50:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Variant such as Maska Chaska available to make the brand stronger

5. Britannia's distribution and brand name has strong impact

Britannia 50-50 Weaknesses

Here are the weaknesses in the Britannia 50-50 SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Britannia 50-50 Opportunities

Following are the Opportunities in Britannia 50-50 SWOT Analysis:

1. Tie-up with schools as a part of meals or with food chains/restaurants

2. Untapped rural market

Britannia 50-50 Threats

The threats in the SWOT Analysis of Britannia 50-50 are as mentioned:

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories

Britannia 50-50 Competition

Below are the top 2 Britannia 50-50 competitors:

1. Krack Jack

2. Priya Gold

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia 50-50. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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