Britannia 50-50 SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4113

SWOT Analysis of Britannia 50-50 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia 50-50

Parent Company





Food & Beverages

Tagline/ Slogan

Very very tasty tasty


Sweet and salty

Britannia 50-50 STP


Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people


Novel and exciting taste experience

Britannia 50-50 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia 50-50 :

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Variant such as Maska Chaska available to make the brand stronger

5. Britannia's distribution and brand name has strong impact


1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time


1. Tie-up with schools as a part of meals or with food chains/restaurants

2. Untapped rural market


1. Threat from wafer and salted snacks segment

2. Similar biscuit categories

Britannia 50-50 Competition


Below are the 2 main Britannia 50-50 competitors :

1. Krack Jack

2. Priya Gold

The brandguide table above concludes the Britannia 50-50 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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