Britannia 50-50 SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4456

SWOT analysis of Britannia 50-50 analyses the brand/company with its strengths, weaknesses, opportunities & threats. Britannia 50-50 is one of the leading brands in the food & beverages sector. The table below also lists the top Britannia 50-50 competitors and elaborates Britannia 50-50 segmentation, targeting, positioning & USP.

Britannia 50-50

Parent Company





Food & Beverages

Tagline/ Slogan

Very very tasty tasty


Sweet and salty

Britannia 50-50 STP


Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people


Novel and exciting taste experience

Britannia 50-50 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia 50-50. Strengths are:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Variant such as Maska Chaska available to make the brand stronger

5. Britannia's distribution and brand name has strong impact


Here are the weaknesses in the Britannia 50-50 SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time


Following are the Opportunities in Britannia 50-50 SWOT Analysis:

1. Tie-up with schools as a part of meals or with food chains/restaurants

2. Untapped rural market


The threats in the SWOT Analysis of Britannia 50-50 are as mentioned:

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories

Britannia 50-50 Competition


Below are the top 2 Britannia 50-50 competitors:

1. Krack Jack

2. Priya Gold

The brandguide table above concludes the Britannia 50-50 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Britannia 50-50. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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