Britannia Good Day SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Britannia Good Day analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia Good Day SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Britannia Good Day to benchmark its business & performance as compared to the competitors. Britannia Good Day is one of the leading brands in the food & beverages sector.
The table below lists the Britannia Good Day SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Good Day competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Britannia Good Day SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
All age groups Lower, middle and upper class people
Everyday treats that infuse happiness into people's lives
SWOT Analysis of Britannia Good Day
Britannia Good Day Strengths
Below are the Strengths in the SWOT Analysis of Britannia Good Day:
1. Pricing is low which gives advantage for a high quality product
2. Good advertising and visibility
3. Good product quality and packaging
4. Britannia's distribution and brand name has strong impact
Britannia Good Day Weaknesses
Here are the weaknesses in the Britannia Good Day SWOT Analysis:
1. Many competitors in this segment means limited market share
2. Food product means limited shelf life if retailer or grocery doesnt sell on time
Britannia Good Day Opportunities
Following are the Opportunities in Britannia Good Day SWOT Analysis:
1. Tie-up with schools and corporate as a part of meals
2. Untapped rural market
Britannia Good Day Threats
The threats in the SWOT Analysis of Britannia Good Day are as mentioned:
1. Severe threat from wafer and salted snacks segment
2. Similar biscuit categories coming up fast
Britannia Good Day Competition
Britannia Good Day Competitors
Below are the top 2 competitors of Britannia Good Day:
1. Unibic Cookies
2. Parle Cookies
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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