Britannia Good Day SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Britannia Good Day SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Britannia Good Day, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Good Day to benchmark its business & performance as compared to the competitors, and make strategic improvements. Britannia Good Day is one of the leading brands in the food & beverages sector.

The article below lists the Britannia Good Day SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Britannia Good Day SWOT Analysis:

SWOT Analysis of Britannia Good Day

For Britannia Good Day, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Britannia Good Day Strengths

The strengths of Britannia Good Day looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Britannia Good Day :

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

Britannia Good Day Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Britannia Good Day SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Britannia Good Day Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Britannia Good Day SWOT Analysis:

1. Tie-up with schools and corporate as a part of meals

2. Untapped rural market

Britannia Good Day Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Britannia Good Day are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories coming up fast

Britannia Good Day Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Britannia Good Day:

1. Unibic Cookies

2. Parle Cookies

Hence this concludes the Britannia Good Day SWOT analysis.

Continue reading more about the brand/company.

About Britannia Good Day

Britannia Good-day

Parent Company





Food & Beverages

Tagline/ Slogan

Iska toh ho Gaya Re Good Day


Healthy biscuits with cashew and butter

Britannia Good Day STP

Quality conscious children and adults

Target Market

All age groups Lower, middle and upper class people


Everyday treats that infuse happiness into people's lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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