Britannia Good Day SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Britannia Good Day is one of the leading brands in the food & beverages sector. Britannia Good Day SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Britannia Good Day:

Britannia Good Day Strengths

  1. Pricing is low which gives advantage for a high quality product
  2. Good advertising and visibility
  3. Good product quality and packaging
  4.  Britannia's distribution and brand name has strong impact

Above are the strengths in the SWOT Analysis of Britannia Good Day. The strengths of Britannia Good Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Britannia Good Day Weaknesses

  1. Many competitors in this segment means limited market share
  2. Food product means limited shelf life if retailer or grocery doesnt sell on time

These were the weaknesses in the Britannia Good Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Britannia Good Day Opportunities

  1. Tie-up with schools and corporate as a part of meals
  2. Untapped rural market

Above we covered the opportunities in Britannia Good Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Britannia Good Day Threats

  1. Severe threat from wafer and salted snacks segment
  2. Similar biscuit categories coming up fast

The threats in the SWOT Analysis of Britannia Good Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Britannia Good Day SWOT analysis.

Continue reading more about the brand/company.

About Britannia Good Day

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Britannia Good-day

Parent Company





Food & Beverages

Tagline/ Slogan

Iska toh ho Gaya Re Good Day


Healthy biscuits with cashew and butter

Britannia Good Day STP

Quality conscious children and adults

Target Market

All age groups Lower, middle and upper class people


Everyday treats that infuse happiness into people's lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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