Britannia Good Day SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Good Day analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia Good Day SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Good Day to benchmark its business & performance as compared to the competitors. Britannia Good Day is one of the leading brands in the food & beverages sector.

The table below lists the Britannia Good Day SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Good Day competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Good Day SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Britannia Good-day

Parent Company





Food & Beverages

Tagline/ Slogan

Iska toh ho Gaya Re Good Day


Healthy biscuits with cashew and butter

Britannia Good Day STP

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people


Everyday treats that infuse happiness into people's lives

SWOT Analysis of Britannia Good Day
Britannia Good Day Strengths

Below are the Strengths in the SWOT Analysis of Britannia Good Day:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

Britannia Good Day Weaknesses

Here are the weaknesses in the Britannia Good Day SWOT Analysis:

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Britannia Good Day Opportunities

Following are the Opportunities in Britannia Good Day SWOT Analysis:

1. Tie-up with schools and corporate as a part of meals

2. Untapped rural market

Britannia Good Day Threats

The threats in the SWOT Analysis of Britannia Good Day are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories coming up fast

Britannia Good Day Competition
Britannia Good Day Competitors

Below are the top 2 competitors of Britannia Good Day:

1. Unibic Cookies

2. Parle Cookies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Good Day. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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