Published in Food & Beverages category by MBA Skool Team
Britannia Good Day is one of the leading brands in the food & beverages sector. Britannia Good Day SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Britannia Good Day:
Pricing is low which gives advantage for a high quality product
Good advertising and visibility
Good product quality and packaging
Britannia's distribution and brand name has strong impact
Above are the strengths in the SWOT Analysis of Britannia Good Day. The strengths of Britannia Good Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Britannia Good Day Weaknesses
Many competitors in this segment means limited market share
Food product means limited shelf life if retailer or grocery doesnt sell on time
These were the weaknesses in the Britannia Good Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Britannia Good Day Opportunities
Tie-up with schools and corporate as a part of meals
Untapped rural market
Above we covered the opportunities in Britannia Good Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Britannia Good Day Threats
Severe threat from wafer and salted snacks segment
Similar biscuit categories coming up fast
The threats in the SWOT Analysis of Britannia Good Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Britannia Good Day SWOT analysis.
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About Britannia Good Day
The table below gives the brand overview along with its target market, segmentation, positioning & USP
All age groups Lower, middle and upper class people
Everyday treats that infuse happiness into people's lives
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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