Bud Light SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6778

SWOT Analysis of Bud Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bud Light

Parent Company





Food & Beverages

Tagline/ Slogan

The sure sign of a good time. Here we go.


Low-calorie beer



Calorie-conscious individualsseeking a drink at parties

Target Group

Young urban men and women from the upper-middle class


Light beer with great taste & low calories.

SWOT Analysis


1. Low Calorie beeris its USP
2. Wide array of products catering to all types of beer drinkers.
3.Most popular light beer & aMarket leader
4. Pricing Leadershipamongst competitors

5. Good global presence and distribution


1.It has a very limited market size compared to beer segment, hence restricted availability at stores and restaurants
2.Image of being an “American” brew makes it difficult to expand


1.Current trend for a vast majority, especially women,is to be in shape
2.Better global penetration and highlighting advantages of non-alcoholic beverages
3.Powerful Advertising strategies.


1. Strong competition from other brands
2.Govt policies and regulations against drinking



1.Miller Lite
2.Coors Light
3.Natural Light

The table above concludes the Bud Light SWOT analysis along with its marketing and brand parameters.


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