Britannia Marie Gold SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Marie Gold analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Britannia Marie Gold SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Marie Gold to benchmark its business & performance as compared to the competitors and industry. Britannia Marie Gold is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Marie Gold competitors and includes Britannia Marie Gold target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Marie Gold SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Marie Gold

Parent Company

Britannia

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Tea time mein jaan daal de

USP

Healthy tea time biscuit

Britannia Marie Gold STP
Britannia Marie Gold Segmentation

Taste and Quality conscious children and adults

Britannia Marie Gold Target Market

All age groups middle and upper class people

Britannia Marie Gold Positioning

A biscuit to be had along with tea

Britannia Marie Gold SWOT Analysis
Britannia Marie Gold Strengths

Below are the Strengths in the SWOT Analysis of Britannia Marie Gold:

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility through TVCs and print ads

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

5. Marie is recommended by dieticians as a perfect snack to take with tea etc

Britannia Marie Gold Weaknesses

Here are the weaknesses in the Britannia Marie Gold SWOT Analysis:

1. Many competitors in this segment means limited market share
2. Customer loyalty is lesser in food markets and there is high brand switching

Britannia Marie Gold Opportunities

Following are the Opportunities in Britannia Marie Gold SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Perfect companion for Coffee/Tea so can be marketed with Coffee chains

Britannia Marie Gold Threats

The threats in the SWOT Analysis of Britannia Marie Gold are as mentioned:

1. Threat from wafer and salted snacks segment

2. Similar local and international branded biscuit categories

3. Parle innovated Digestive Marie

Britannia Marie Gold Competition
Competitors

Below are the top 3 Britannia Marie Gold competitors:

1. Parle Marie

2. Priyagold Marie Lite

3. Local and imported Marie


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Marie Gold. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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