Britannia Marie Gold SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5684

SWOT Analysis of Britannia Marie Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marie Gold

Parent Company





Food Products

Tagline/ Slogan

Tea time mein jaan daal de


Healthy tea time biscuit



Taste and Quality conscious children and adults

Target Group

All age groups middle and upper class people


A biscuit to be had along with tea

SWOT Analysis


1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility through TVCs and print ads

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

5. Marie is recommended by dieticians as a perfect snack to take with tea etc


1. Many competitors in this segment means limited market share
2. Customer loyalty is lesser in food markets and there is high brand switching


1. Tie-up with corporates/hotel chains

2. Perfect companion for Coffee/Tea so can be marketed with Coffee chains


1. Threat from wafer and salted snacks segment

2. Similar local and international branded biscuit categories

3. Parle innovated Digestive Marie



1. Parle Marie

2. Priyagold Marie Lite

3. Local and imported Marie

The table above concludes the Britannia Marie Gold SWOT analysis along with its marketing and brand parameters.


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