Britannia Bourbon SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9438

SWOT Analysis of Britannia Bourbon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Bourbon

Parent Company





Food & Beverages

Tagline/ Slogan

Andar se kuch, Baahar se kuch


Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Britannia Bourbon STP


Quality conscious children and adults

Target Group

All age groups middle and upper class people


The biscuit you can carry when you hangout on any occasion

Britannia Bourbon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Britannia Bourbon. Strengths are:

1. Price is an advantage as its reasonable for people for spontaneous buying

2. Good advertising and popularity specially amongst children and youth

3. Good product quality and packaging
4. Nano packs, party packs, gift packs etc gives choice to customers to buy
5. Excellent distribution through Britannia's distribution network


Here are the weaknesses of Britannia Bourbon :

1. Limited target audience i.e. people who prefer chocolate
2. Global presence is limited. Also rural distribution is not high


Following are the Opportunities of Britannia Bourbon :

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream
3. Have more distribution in rural areas as well as global markets


The threats of Britannia Bourbon are as mentioned :

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

Britannia Bourbon Competition


Below are the 3 main Britannia Bourbon competitors :

1. Cadbury's Oreo

2. Sunfeast Bourbon

3. Parle Hide & Seek

The brandguide table above concludes the Britannia Bourbon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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