Britannia Bourbon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Bourbon analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia Bourbon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Bourbon to benchmark its business & performance as compared to the competitors. Britannia Bourbon is one of the leading brands in the food & beverages sector.

The article below lists the Britannia Bourbon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Britannia Bourbon SWOT Analysis:

SWOT Analysis of Britannia Bourbon

For Britannia Bourbon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Britannia Bourbon Strengths

The strengths of Britannia Bourbon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Britannia Bourbon :

1. Price is an advantage as its reasonable for people for spontaneous buying

2. Good advertising and popularity specially amongst children and youth

3. Good product quality and packaging
4. Nano packs, party packs, gift packs etc gives choice to customers to buy
5. Excellent distribution through Britannia's distribution network

Britannia Bourbon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Britannia Bourbon SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate
2. Global presence is limited. Also rural distribution is not high

Britannia Bourbon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Britannia Bourbon SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream
3. Have more distribution in rural areas as well as global markets

Britannia Bourbon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Britannia Bourbon are as mentioned:

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

Britannia Bourbon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Britannia Bourbon:

1. Cadbury's Oreo

2. Sunfeast Bourbon

3. Parle Hide & Seek

Hence this concludes the Britannia Bourbon SWOT analysis.

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About Britannia Bourbon

Britannia Bourbon

Parent Company





Food & Beverages

Tagline/ Slogan

Andar se kuch, Baahar se kuch


Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Britannia Bourbon STP

Quality conscious children and adults

Target Market

All age groups middle and upper class people


The biscuit you can carry when you hangout on any occasion

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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