Britannia Bourbon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Britannia Bourbon analyses the brand by its strengths, weaknesses, opportunities & threats. In Britannia Bourbon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Britannia Bourbon to benchmark its business & performance as compared to the competitors. Britannia Bourbon is one of the leading brands in the food & beverages sector.

The table below lists the Britannia Bourbon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Britannia Bourbon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Britannia Bourbon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Britannia Bourbon

Parent Company

Britannia

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Andar se kuch, Baahar se kuch

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Britannia Bourbon STP
Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

The biscuit you can carry when you hangout on any occasion

SWOT Analysis of Britannia Bourbon
Britannia Bourbon Strengths

Below are the Strengths in the SWOT Analysis of Britannia Bourbon:

1. Price is an advantage as its reasonable for people for spontaneous buying

2. Good advertising and popularity specially amongst children and youth

3. Good product quality and packaging
4. Nano packs, party packs, gift packs etc gives choice to customers to buy
5. Excellent distribution through Britannia's distribution network

Britannia Bourbon Weaknesses

Here are the weaknesses in the Britannia Bourbon SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate
2. Global presence is limited. Also rural distribution is not high

Britannia Bourbon Opportunities

Following are the Opportunities in Britannia Bourbon SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream
3. Have more distribution in rural areas as well as global markets

Britannia Bourbon Threats

The threats in the SWOT Analysis of Britannia Bourbon are as mentioned:

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

Britannia Bourbon Competition
Britannia Bourbon Competitors

Below are the top 3 competitors of Britannia Bourbon:

1. Cadbury's Oreo

2. Sunfeast Bourbon

3. Parle Hide & Seek


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Britannia Bourbon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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