Britannia Bourbon SWOT Analysis

Britannia Bourbon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Britannia Bourbon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Britannia Bourbon is one of the leading brands in the food & beverages sector. The article below lists the Britannia Bourbon SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Britannia Bourbon Strengths

The strengths of Britannia Bourbon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Britannia Bourbon :

1. Price is an advantage as its reasonable for people for spontaneous buying

2. Good advertising and popularity specially amongst children and youth

3. Good product quality and packaging
4. Nano packs, party packs, gift packs etc gives choice to customers to buy
5. Excellent distribution through Britannia's distribution network

Britannia Bourbon Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Britannia Bourbon SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate
2. Global presence is limited. Also rural distribution is not high

Britannia Bourbon Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Britannia Bourbon SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream
3. Have more distribution in rural areas as well as global markets

Britannia Bourbon Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Britannia Bourbon are as mentioned:

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

Hence this concludes the Britannia Bourbon SWOT analysis.

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About Britannia Bourbon

	Britannia Bourbon
Parent Company	Britannia
Category	Biscuits
Sector	Food & Beverages
Tagline/ Slogan	Andar se kuch, Baahar se kuch
USP	Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits
Britannia Bourbon STP
Segmentation	Quality conscious children and adults
Target Market	All age groups middle and upper class people
Positioning	The biscuit you can carry when you hangout on any occasion

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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