Cadbury's Temptations SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's Temptations analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Temptations SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Temptations to benchmark its business & performance as compared to the competitors and industry. Cadbury's Temptations is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Temptations competitors and includes Cadbury's Temptations target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's Temptations SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cadbury's Temptations Brand Analysis
Parent Company

Cadbury

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Too Good to share

USP

The Cadbury Temptations range is available in 5 delicious flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

Cadbury's Temptations STP
Cadbury's Temptations Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Cadbury's Temptations Target Market

All age groups Lower, middle and upper class people

Cadbury's Temptations Positioning

A chocolate which is too good to share

Cadbury's Temptations SWOT Analysis
Cadbury's Temptations Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's Temptations:

1. Big brand name Cadburys

2. Good advertising

3. Excellent reach and distribution

4. Five flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

Cadbury's Temptations Weaknesses

Here are the weaknesses in the Cadbury's Temptations SWOT Analysis:

1.Food products have a limited shelf life

Cadbury's Temptations Opportunities

Following are the Opportunities in Cadbury's Temptations SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Cadbury's Temptations Threats

The threats in the SWOT Analysis of Cadbury's Temptations are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Cadbury's Temptations Competition
Competitors

Below are the top 3 Cadbury's Temptations competitors:

1. Amul chocolates

2. Mars and other imported brands

3. Ferrero Rocher


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Temptations. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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