Cadbury's Temptations SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7822

SWOT analysis of Cadbury's Temptations analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cadbury's Temptations is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's Temptations competitors and elaborates Cadbury's Temptations segmentation, targeting, positioning & USP.

Cadbury's Temptations

Parent Company

Cadbury

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Too Good to share

USP

The Cadbury Temptations range is available in 5 delicious flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

Cadbury's Temptations STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate which is too good to share

Cadbury's Temptations SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Temptations. Strengths are:

1. Big brand name Cadburys

2. Good advertising

3. Excellent reach and distribution

4. Five flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

Weaknesses

Here are the weaknesses in the Cadbury's Temptations SWOT Analysis:

1.Food products have a limited shelf life

Opportunities

Following are the Opportunities in Cadbury's Temptations SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Threats

The threats in the SWOT Analysis of Cadbury's Temptations are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Cadbury's Temptations Competition

Competitors

Below are the top 3 Cadbury's Temptations competitors:

1. Amul chocolates

2. Mars and other imported brands

3. Ferrero Rocher


The brandguide table above concludes the Cadbury's Temptations SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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