Black Dog SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2492

SWOT Analysis of Black Dog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Black Dog

Parent Company

United Spirits Limited (UB Group)




Foods and Beverages

Tagline/ Slogan

Let the world wait.. a little longer


Smoothness factor of the scotch



Premium scotch for urban upper and uppermiddle class

Target Group

Businessmen and executive professionals from the uppermiddle and upper class


Created with the luxury of time for an unparalleled experience

SWOT Analysis


1. Strong Distribution System
2. Legacy and heritage associated with brand
3. Popularity and following among the high income group and its intended use for special occasions

4. Good advertising and branding through surrogate advertising

5. Sponsorship of lifestyle events to increase brand awareness


1.Brewing Affordability
2. Penetration in the market is lowspecially globally


1.Huge Market Potential
2.Rising Income Levels

3. Global expansion through international distribution and sponsorship


1. High Taxes & Regulations
2. Mind Share going to champagne for special occasions
3. Local blended scotch and their high penetration in the market



1. VAT 69

2.Chivas Regal
3. Whyte and Mackay

4. Johnnie Walker

The table above concludes the Black Dog SWOT analysis along with its marketing and brand parameters.


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