Royal Challenge Lager SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1384

SWOT Analysis of Royal Challenge Lager with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Challenge Lager

Parent Company





Foods and Beverages

Tagline/ Slogan

Brewed longer brewed better;If only life was as smooth as Royal Challenge


Long brew duration that provides distinct rich taste and smooth flavor



People wanting to have a beer beverage

Target Group

Urban and semi-urbantier 2 cities from middle class


Smooth taste and premium distinct quality

SWOT Analysis


1. Superior taste and premium quality
2. Strong following in states like Andhra Pradesh, Uttar Pradesh and Orissa
3. Distinct international class packaging and premium image
4. Path breaking advertising

5. Good marketing and brand visibility


1. Overshadowed by some big players in the same category
2.Limited global presence and lesser market share compared to leader brands


1. Various advertising and promotional activities that have got a favorable response
2. Appealing packaging and smooth taste that young drinkers look for the most
3. Rising beer drinking population in India and demand for the premium brands


1. Increasing competitors market share in the market
2. Increased legal drinking age resulting in low consumption by young drinkers
3. Still perceived as a secondary premium brands



1. Kingfisher
3.Kalyani Black Label

The table above concludes the Royal Challenge Lager SWOT analysis along with its marketing and brand parameters.


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