VB Victoria Bitter SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5224

SWOT Analysis of VB Victoria Bitter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VB Victoria Bitter

Parent Company

Carlton and United Breweries (Foster’s Group- SabMiller)




Foods and Beverages

Tagline/ Slogan

The Drinking Beer; For a hard earned thirst, you need a big cold beer, and the best cold beer is Vic, Victoria Bitter


Clean hop bitterness that gives the brew a slightly dry finish



People who are typically blue collar workers and all working Australians, high income individuals in India as it is imported

Target Group

Young urban from upper middle class


It is positioned in the beer market under the regular beer segment which is categorized by cheaper retail pricing and full strength, alcoholic volume

SWOT Analysis


1. Iconic and Traditional status in Australia
2. Highly recognizable packaging, bottle design and slogans
3. A large target market demographic allowing for a large number of consumers

4. Good branding and marketing

5. Sponsorship of various global events enhances brand visibility

6. Victoria Bitter is available in Australia, New Zealand, Bali, Indonesia, the UK and a few other countries


1. Still hasn't penetrated into the international market as much as other global brands

2. Stiff competition and brand switching means limited market share


1. Further expansion in international markets
2. Altering product packaging to attract more consumers especially the younger consumers
3. Further acquisition of venues and sponsorship to increase awareness


1. International competition
2.political regulations limiting the expansion and international distribution
3. Discounting of premium beers



2. Heineken International
3. Corona

The table above concludes the VB Victoria Bitter SWOT analysis along with its marketing and brand parameters.


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