Haywards SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2607

SWOT Analysis of Haywards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Foods and Beverages

Tagline/ Slogan

Yaaron ka tashan; Haywards hai toh hosla buland


Masculinity, strong and macho attributes



People wanting to having beer beverage

Target Group

Young group of working class people especially male


The language of friendship amongst men who are proud of their masculinity and look forward to a great time with their friends and peers

SWOT Analysis


1. Pan India presence
2. Loyal customer following
3. Flavor suitable for Indian taste

4. Good advertising through print ads and TVCs

5. Good availability and distribution due to efficient parent company supply chain


1.Comparitively lesser consumption in urban areas

2. High concentration on beer market in India means less market share


1. Increase in consumption of beer in Indian society
2. Brand extension and further product development with the same brand name
3. Urban market penetration


1. International beer brands at an affordable price entering India
2. Prohibition on direct advertising in India reduces recall
3. Competitors increasing their market share



1. Kingfisher premium
2. Royal challenge
3.Kalyani Black Label

The table above concludes the Haywards SWOT analysis along with its marketing and brand parameters.


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