Grolsch SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4058

SWOT Analysis of Grolsch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Foods and Beverages

Tagline/ Slogan

To the taste that grabs you/as unique as Grolsch


Distinctively shaped bottle known as ‘The Brace’ which has a swing top cap, eliminating the need for an opener



Across all drinking age group both males and females

Target Group

Adults visiting beer bars and who loves to carry beer with them


Premium fine malted tasty beer

SWOT Analysis


1. Its 500 years of existence
2. One of the most modern and environmentally friendly breweries in the world was opened after 16 years of building
3. The Swingtopon the beer bottles, eradicating the need for a bottle opener


1. Limited availability in selective markets
2.Not as readily available in pubs as most other lagers


1. With its legacy and fine premium taste there is a large untapped market
2.Smoother after taste and also a clearer overall taste makes it an ideal beer for women
3. With unique bottle design and swingtop it appeals to a large chunk of people


1. Stella is a leader in premium beer segment and Grolsch is finding hard to withstand the competition
2. Consumers drink the beer they are used to so it is hard to make a transition of customers
3.Latvian people still get beer from Russia which is very cheap



1. Stella
2. Heineken International
3. Amstel

The table above concludes the Grolsch SWOT analysis along with its marketing and brand parameters.


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