Pilsner Urquell SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2122

SWOT Analysis of Pilsner Urquell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pilsner Urquell

Parent Company





Foods and Beverages

Tagline/ Slogan

The world’s first golden beer


The same values and quality since 1897



30-50 age group especially males due to slightly btter taste of the beer

Target Group

Urban males who loves to drink pilsner beer


Heritage, provenance and premium

SWOT Analysis


1. Plethora of top international awards
2. Consistently rated by critics as one of the world’s very finest brews
3.First pilsner beer in the worldso it has a strong heritage and legacy
4. Bitterness measured in BU (bitterness units) reaches in Pilsner Urquell beer high units while other lagers average less

5. Good availability and distribution


1.Strong market competition means limited market share
3. A large international market is yet untapped


1. Its global reputation puts it in a premium range which it can rely on while entering new markets
2. The strong distribution network of SABMiller
3. Gaining more recognition by advertising and sponsoring big events


1. Growing competition in premium lager segment
2. Comparatives lower priced alternatives available in the market



1. Budweiser
2. Heineken
3.Corona extra

The table above concludes the Pilsner Urquell SWOT analysis along with its marketing and brand parameters.


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