Sweekar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sweekar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sweekar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sweekar to benchmark its business & performance as compared to the competitors and industry. Sweekar is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sweekar competitors and includes Sweekar target market, segmentation, positioning & Unique Selling Proposition (USP).

Sweekar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sweekar Brand Analysis
Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Aapke haath mumkin har baat

USP

Low cholesterol edible oil

Sweekar STP
Sweekar Segmentation

Health conscious adults

Sweekar Target Market

All age groups, middle and high income, health conscious people

Sweekar Positioning

Healthy cooking oil

Sweekar SWOT Analysis
Sweekar Strengths

Below are the Strengths in the SWOT Analysis of Sweekar:

1.Dominant player of edible oil

2.Uses health platform

Sweekar Weaknesses

Here are the weaknesses in the Sweekar SWOT Analysis:

1.Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Sweekar Opportunities

Following are the Opportunities in Sweekar SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Sweekar Threats

The threats in the SWOT Analysis of Sweekar are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sweekar Competition
Competitors

Below are the top 5 Sweekar competitors:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sweekar. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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