Sweekar SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2643
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SWOT Analysis of Sweekar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sweekar

Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Aapke haath mumkin har baat

USP

Low cholesterol edible oil

Sweekar STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Healthy cooking oil

Sweekar SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sweekar :

1.Dominant player of edible oil

2.Uses health platform

Weaknesses

1.Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Opportunities

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sweekar Competition

Competitors

Below are the 5 main Sweekar competitors :

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti


The brandguide table above concludes the Sweekar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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