Nature Fresh Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nature Fresh Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Nature Fresh Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nature Fresh Oil to benchmark its business & performance as compared to the competitors. Nature Fresh Oil is one of the leading brands in the food & beverages sector.

The table below lists the Nature Fresh Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nature Fresh Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nature Fresh Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nature Fresh Oil Brand Analysis
Parent Company



Cooking Oil


Food & Beverages

Tagline/ Slogan

Taste yum, 5 liter fat bhi kam


Low cholesterol edible oil

Nature Fresh Oil STP

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


For people who want to stay light and active

SWOT Analysis of Nature Fresh Oil
Nature Fresh Oil Strengths

Below are the Strengths in the SWOT Analysis of Nature Fresh Oil:

1. Dominant player of edible oil

2.Uses health platform

Nature Fresh Oil Weaknesses

Here are the weaknesses in the Nature Fresh Oil SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Nature Fresh Oil Opportunities

Following are the Opportunities in Nature Fresh Oil SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Nature Fresh Oil Threats

The threats in the SWOT Analysis of Nature Fresh Oil are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Nature Fresh Oil Competition
Nature Fresh Oil Competitors

Below are the top 5 competitors of Nature Fresh Oil:



3.Nature Fresh



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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