Nature Fresh Oil SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4062

SWOT analysis of Nature Fresh Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nature Fresh Oil is one of the leading brands in the food & beverages sector. The table below also lists the top Nature Fresh Oil competitors and elaborates Nature Fresh Oil segmentation, targeting, positioning & USP.

Nature Fresh Oil

Parent Company



Cooking Oil


Food & Beverages

Tagline/ Slogan

Taste yum, 5 liter fat bhi kam


Low cholesterol edible oil

Nature Fresh Oil STP


Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


For people who want to stay light and active

Nature Fresh Oil SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nature Fresh Oil. Strengths are:

1. Dominant player of edible oil

2.Uses health platform


Here are the weaknesses in the Nature Fresh Oil SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Following are the Opportunities in Nature Fresh Oil SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing


The threats in the SWOT Analysis of Nature Fresh Oil are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Nature Fresh Oil Competition


Below are the top 5 Nature Fresh Oil competitors:



3.Nature Fresh



The brandguide table above concludes the Nature Fresh Oil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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