SWOT Analysis of Nature Fresh Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Nature Fresh Oil |
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Parent Company |
Cargill |
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Category |
Cooking Oil |
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Sector |
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Tagline/ Slogan |
Taste yum, 5 liter fat bhi kam |
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USP |
Low cholesterol edible oil |
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Nature Fresh Oil STP |
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Segment |
Health conscious adults |
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Target Group |
All age groups, middle and high income, health conscious people |
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Positioning |
For people who want to stay light and active |
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Nature Fresh Oil SWOT Analysis |
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Strengths |
1. Dominant player of edible oil 2.Uses health platform |
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Weaknesses |
1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand 5.Low advertising and visibility |
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Opportunities |
1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil 3.Health conscious people increasing |
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Threats |
1.The treats of low price competition 2.A large number of domestic as well as multinational players 3.Highly competitive industry |
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Nature Fresh Oil Competition |
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Competitors |
1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola 5.Sampriti |
The brandguide table above concludes the Nature Fresh Oil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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