Nature Fresh Oil SWOT Analysis, Competitors & USP

Nature Fresh Oil

Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Taste yum, 5 liter fat bhi kam

USP

Low cholesterol edible oil

Nature Fresh Oil STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

For people who want to stay light and active

Nature Fresh Oil SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nature Fresh Oil. Strengths are:

1. Dominant player of edible oil

2.Uses health platform

Weaknesses

Here are the weaknesses of Nature Fresh Oil :

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Opportunities

Following are the Opportunities of Nature Fresh Oil :

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

The threats of Nature Fresh Oil are as mentioned :

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Nature Fresh Oil Competition

Competitors

Below are the 5 main Nature Fresh Oil competitors :

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti