Nature Fresh Oil SWOT Analysis, Competitors & USP
SWOT analysis of Nature Fresh Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Nature Fresh Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nature Fresh Oil to benchmark its business & performance as compared to the competitors. Nature Fresh Oil is one of the leading brands in the food & beverages sector.
The table below lists the Nature Fresh Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nature Fresh Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Nature Fresh Oil Brand Analysis | |
|---|---|
| Parent Company |
Cargill |
| Category |
Cooking Oil |
| Sector | |
| Tagline/ Slogan |
Taste yum, 5 liter fat bhi kam |
| USP |
Low cholesterol edible oil |
| Nature Fresh Oil STP | |
| Segment |
Health conscious adults |
| Target Group |
All age groups, middle and high income, health conscious people |
| Positioning |
For people who want to stay light and active |
| SWOT Analysis of Nature Fresh Oil | |
| Nature Fresh Oil Strengths |
Below are the Strengths in the SWOT Analysis of Nature Fresh Oil: 1. Dominant player of edible oil 2.Uses health platform |
| Nature Fresh Oil Weaknesses |
Here are the weaknesses in the Nature Fresh Oil SWOT Analysis: 1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand 5.Low advertising and visibility |
| Nature Fresh Oil Opportunities |
Following are the Opportunities in Nature Fresh Oil SWOT Analysis: 1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil 3.Health conscious people increasing |
| Nature Fresh Oil Threats |
The threats in the SWOT Analysis of Nature Fresh Oil are as mentioned: 1.The treats of low price competition 2.A large number of domestic as well as multinational players 3.Highly competitive industry |
| Nature Fresh Oil Competition | |
| Nature Fresh Oil Competitors |
Below are the top 5 competitors of Nature Fresh Oil: 1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola 5.Sampriti |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nature Fresh Oil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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