Nature Fresh Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nature Fresh Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Nature Fresh Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nature Fresh Oil to benchmark its business & performance as compared to the competitors. Nature Fresh Oil is one of the leading brands in the food & beverages sector.

The article below lists the Nature Fresh Oil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nature Fresh Oil SWOT Analysis:

SWOT Analysis of Nature Fresh Oil

For Nature Fresh Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nature Fresh Oil Strengths

The strengths of Nature Fresh Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nature Fresh Oil :

1. Dominant player of edible oil

2.Uses health platform

Nature Fresh Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nature Fresh Oil SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Nature Fresh Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nature Fresh Oil SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Nature Fresh Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nature Fresh Oil are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry


Nature Fresh Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Nature Fresh Oil:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti

Hence this concludes the Nature Fresh Oil SWOT analysis.

Continue reading more about the brand/company.

About Nature Fresh Oil

Nature Fresh Oil Overview
Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Taste yum, 5 liter fat bhi kam

USP

Low cholesterol edible oil

Nature Fresh Oil STP
Segmentation

Health conscious adults

Target Market

All age groups, middle and high income, health conscious people

Positioning

For people who want to stay light and active


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nature Fresh Oil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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