SWOT Analysis of Rath Vanaspati Ghee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Rath Vanaspati Ghee |
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Parent Company |
Cargill |
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Category |
Cooking Oil |
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Sector |
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Tagline/ Slogan |
Aap Ka Hath aur Rath ka Swad |
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USP |
Leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi |
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Rath Vanaspati Ghee STP |
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Segment |
Health conscious adults |
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Target Group |
All age groups, middle and high income, health conscious people |
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Positioning |
Rath is a trusted name associated with cooking delicious food, purity and goodness |
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Rath Vanaspati Ghee SWOT Analysis |
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Strengths |
1. Dominant player of edible oil 2.Uses health platform 3.Leading vanaspati brand in North India and a market leader |
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Weaknesses |
1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand 5.Low advertising and visibility |
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Opportunities |
1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil 3. Health conscious people increasing. |
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Threats |
1.The treats of low price competition 2.A large number of domestic as well as multinational players 3.Highly competitive industry |
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Rath Vanaspati Ghee Competition |
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Competitors |
1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola 5.Sampriti |
The brandguide table above concludes the Rath Vanaspati Ghee SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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