Rath Vanaspati Ghee SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4995

SWOT analysis of Rath Vanaspati Ghee analyses the brand/company with its strengths, weaknesses, opportunities & threats. Rath Vanaspati Ghee is one of the leading brands in the food & beverages sector. The table below also lists the top Rath Vanaspati Ghee competitors and elaborates Rath Vanaspati Ghee segmentation, targeting, positioning & USP.

Rath Vanaspati Ghee

Parent Company



Cooking Oil


Food & Beverages

Tagline/ Slogan

Aap Ka Hath aur Rath ka Swad


Leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi

Rath Vanaspati Ghee STP


Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


Rath is a trusted name associated with cooking delicious food, purity and goodness

Rath Vanaspati Ghee SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rath Vanaspati Ghee. Strengths are:

1. Dominant player of edible oil

2.Uses health platform 3.Leading vanaspati brand in North India and a market leader


Here are the weaknesses in the Rath Vanaspati Ghee SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Following are the Opportunities in Rath Vanaspati Ghee SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3. Health conscious people increasing.


The threats in the SWOT Analysis of Rath Vanaspati Ghee are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Rath Vanaspati Ghee Competition


Below are the top 5 Rath Vanaspati Ghee competitors:



3.Nature Fresh



The brandguide table above concludes the Rath Vanaspati Ghee SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Rath Vanaspati Ghee. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: