Rath Vanaspati Ghee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Rath Vanaspati Ghee analyses the brand by its strengths, weaknesses, opportunities & threats. In Rath Vanaspati Ghee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rath Vanaspati Ghee to benchmark its business & performance as compared to the competitors. Rath Vanaspati Ghee is one of the leading brands in the food & beverages sector.

The article below lists the Rath Vanaspati Ghee SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Rath Vanaspati Ghee SWOT Analysis:

SWOT Analysis of Rath Vanaspati Ghee

For Rath Vanaspati Ghee, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Rath Vanaspati Ghee Strengths

The strengths of Rath Vanaspati Ghee looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rath Vanaspati Ghee :

1. Dominant player of edible oil

2.Uses health platform 3.Leading vanaspati brand in North India and a market leader

Rath Vanaspati Ghee Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rath Vanaspati Ghee SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Rath Vanaspati Ghee Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rath Vanaspati Ghee SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3. Health conscious people increasing.

Rath Vanaspati Ghee Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rath Vanaspati Ghee are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry


Rath Vanaspati Ghee Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Rath Vanaspati Ghee:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti

Hence this concludes the Rath Vanaspati Ghee SWOT analysis.

Continue reading more about the brand/company.

About Rath Vanaspati Ghee

Rath Vanaspati Ghee Overview
Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Aap Ka Hath aur Rath ka Swad

USP

Leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi

Rath Vanaspati Ghee STP
Segmentation

Health conscious adults

Target Market

All age groups, middle and high income, health conscious people

Positioning

Rath is a trusted name associated with cooking delicious food, purity and goodness


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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