Rath Vanaspati Ghee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Rath Vanaspati Ghee analyses the brand by its strengths, weaknesses, opportunities & threats. In Rath Vanaspati Ghee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rath Vanaspati Ghee to benchmark its business & performance as compared to the competitors. Rath Vanaspati Ghee is one of the leading brands in the food & beverages sector.

The table below lists the Rath Vanaspati Ghee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rath Vanaspati Ghee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Rath Vanaspati Ghee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rath Vanaspati Ghee Brand Analysis
Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Aap Ka Hath aur Rath ka Swad

USP

Leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi

Rath Vanaspati Ghee STP
Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Rath is a trusted name associated with cooking delicious food, purity and goodness

SWOT Analysis of Rath Vanaspati Ghee
Rath Vanaspati Ghee Strengths

Below are the Strengths in the SWOT Analysis of Rath Vanaspati Ghee:

1. Dominant player of edible oil

2.Uses health platform 3.Leading vanaspati brand in North India and a market leader

Rath Vanaspati Ghee Weaknesses

Here are the weaknesses in the Rath Vanaspati Ghee SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Rath Vanaspati Ghee Opportunities

Following are the Opportunities in Rath Vanaspati Ghee SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3. Health conscious people increasing.

Rath Vanaspati Ghee Threats

The threats in the SWOT Analysis of Rath Vanaspati Ghee are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Rath Vanaspati Ghee Competition
Rath Vanaspati Ghee Competitors

Below are the top 5 competitors of Rath Vanaspati Ghee:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rath Vanaspati Ghee. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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