Coca Cola Coke SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coca Cola Coke analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coca Cola Coke SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coca Cola Coke to benchmark its business & performance as compared to the competitors and industry. As of 2020, Coca Cola Coke is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coca Cola Coke competitors and includes Coca Cola Coke target market, segmentation, positioning & Unique Selling Proposition (USP).

Coca Cola Coke SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coca Cola Coke Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

The Real Thing;Thanda matlab CocaCola; Open Happiness; Brrr


World's largest and most popular soft drink

Coca Cola Coke STP
Coca Cola Coke Segmentation

For all people seeking a soft drink for regular occasions, parties

Coca Cola Coke Target Market

All age groups Lower, middle and upper class people

Coca Cola Coke Positioning

Thanda; A soft drink for spreading happiness

Coca Cola Coke SWOT Analysis
Coca Cola Coke Strengths

Below are the Strengths in the SWOT Analysis of Coca Cola Coke:

1.One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty

6.Secret Formula

Coca Cola Coke Weaknesses

Here are the weaknesses in the Coca Cola Coke SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.No fruit or pulp, all artificial flavor

Coca Cola Coke Opportunities

Following are the Opportunities in Coca Cola Coke SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Health Drink Segment(Minute Mail Flavors)

Coca Cola Coke Threats

The threats in the SWOT Analysis of Coca Cola Coke are as mentioned:

1.Threat from Pepsi

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Coca Cola Coke Competition

Below are the top 4 Coca Cola Coke competitors:

1. Pepsi

2. Big Cola

3. Dabur Real Juice

4. Tropicana

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coca Cola Coke. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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