Coca Cola Coke SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12916

SWOT analysis of Coca Cola Coke analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coca Cola Coke SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coca Cola Coke to benchmark its business & performance as compared to the competitors and industry. Coca Cola Coke is one of the leading brands in the food & beverages sector. The table below also lists the top Coca Cola Coke competitors and elaborates Coca Cola Coke market segmentation, target group, positioning & Unique Selling Proposition (USP).

Coca Cola Coke SWOT, Competitors, Marketing STP & Brand analysis Table
Coca Cola Coke Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

The Real Thing;Thanda matlab CocaCola; Open Happiness; Brrr


World's largest and most popular soft drink

Coca Cola Coke STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Thanda; A soft drink for spreading happiness

Coca Cola Coke SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coca Cola Coke. Strengths are:

1.One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty

6.Secret Formula


Here are the weaknesses in the Coca Cola Coke SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.No fruit or pulp, all artificial flavor


Following are the Opportunities in Coca Cola Coke SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Health Drink Segment(Minute Mail Flavors)


The threats in the SWOT Analysis of Coca Cola Coke are as mentioned:

1.Threat from Pepsi

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Coca Cola Coke Competition

Below are the top 4 Coca Cola Coke competitors:

1. Pepsi

2. Big Cola

3. Dabur Real Juice

4. Tropicana

The brandguide table above concludes the Coca Cola Coke SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coca Cola Coke. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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