Coca Cola Coke SWOT Analysis, USP & Competitors

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SWOT Analysis of Coca Cola Coke with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coca Cola(Coke)

Parent Company

Coca Cola




Food Products

Tagline/ Slogan

The Real Thing;Thanda matlab CocaCola; Open Happiness; Brrr


World's largest and most popular soft drink



For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Thanda; A soft drink for spreading happiness

SWOT Analysis


1.One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty

6.Secret Formula


1.Aerated drinks not popular with health conscious people

2.No fruit or pulp, all artificial flavor


1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Health Drink Segment(Minute Mail Flavors)


1.Threat from Pepsi

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people



1. Pepsi

2. Big Cola

3. Dabur Real Juice

4. Tropicana

The table above concludes the Coca Cola Coke SWOT analysis along with its marketing and brand parameters.


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