Dalmore SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1222

SWOT Analysis of Dalmore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

UB Group




Foods and Beverages

Tagline/ Slogan

Because Style Never Goes out of Fashion


Male-positioned often prestige brand



Premium beverage for upper class men

Target Group

Businessmen and executive professionals with high income


Premium and rare scotch

SWOT Analysis


1. Strong customer and brand loyalty
2. Unique packaging that customer could recall
3. Legacy and heritage associated with brand 
4. Popularity and following among the high income group and its intended use for special occasions

5. Global presence of the brand


1. Despite a high quality product, its brand recall is quite less
2. Penetration in the market is low no easy availability


1. Increased consumption of scotch on special occasion
2. Spending power for such premium products amongst the consumer is increasing

3. More global presence and distribution


1. Comparatively low prices of competitors
2. Use of champagne for special occasions
3. Local blended scotch and their high penetration in the market



1. Black Dog
2. ChivasRegal
3. Whyte and Mackay

The table above concludes the Dalmore SWOT analysis along with its marketing and brand parameters.


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