Vladivar SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1044

SWOT Analysis of Vladivar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

UB Group




Foods and Beverages

Tagline/ Slogan

Some People Have Just Got It


Attitude that encourages viewers to debunk everything in life that is pretentious and over-inflated



Young people looking for a hang-out beverage

Target Group

Successful Youth & working professionals


Encourages people to have the confidence to be who they want to be, ensuring that Vladivar is seen as a young, confident, straight-talking vodka brand

SWOT Analysis


1. Second largest selling Vodka brand in United Kingdom
2. Strong distribution back-up of the UB Group

3. Global presence of the brand

4. Strong brand presence and consistent sales


1. Less known due to its late entry in the Liquor marketin emerging economies
2. The brand recall is not as high as some of the top global brands


1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique refreshing experience
2. Vladivar pioneers 3 twin flavored Vodka which can be a huge market


1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations
3. Comparatively competitive prices of competitors



1. Fuel

2. White Mischief
3. Romanov

The table above concludes the Vladivar SWOT analysis along with its marketing and brand parameters.


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