Bagpiper SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1898

SWOT Analysis of Bagpiper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

UB Group




Foods and Beverages

Tagline/ Slogan

Khoobjamega rang, jab mil baithenge teen yaar...aap, main aur Bagpiper


Strong preposition for macho men



Young men seeking a beer beverage

Target Group

Mature youth and upper middle class


Larger than life persona that has built the core identity of the brand

SWOT Analysis


1. Strong customer and brand loyalty
2. Legacy and heritage associated with brand
3. Popularity and following among the high income group and its intended use for special occasions

4. Recorded consistent year-on-year growth in volume

5. Good advertising through celebrity brand ambassadors on TVCs


1. Lack of consistent brand ambassadors
2. The brand has severe competition hence market share growth is less


1. The global distribution network & the rich experience of operating since years should help the brand to expand in more countries.

2. Spending power for such products amongst the consumer is increasing

3. Now being exported to 10 countries across the globe, hence has a vast chance of expansion


1. Comparatively low prices of competitors
2. Govt Intervention: High Taxes & Regulations
3. Local blended whisky and their high penetration in the market



1. Officers Choice
2. 8pm

3. Director’s Special

4. Royal Stag

The table above concludes the Bagpiper SWOT analysis along with its marketing and brand parameters.


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