Parle Poppins SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3663

SWOT analysis of Parle Poppins analyses the brand/company with its strengths, weaknesses, opportunities & threats. Parle Poppins is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Poppins competitors and elaborates Parle Poppins segmentation, targeting, positioning & USP.

Parle Poppins

Parent Company

Parle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Du kya?

USP

Multi flavored candy

Parle Poppins STP

Segment

Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class

Positioning

For children with the daring attitude

Parle Poppins SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Poppins. Strengths are:

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

Here are the weaknesses in the Parle Poppins SWOT Analysis:

1.Reducing brand presence in urban areas

Opportunities

Following are the Opportunities in Parle Poppins SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

Threats

The threats in the SWOT Analysis of Parle Poppins are as mentioned:

1.Threat from other confectionary products, toffees

Parle Poppins Competition

Competitors

Below are the top 2 Parle Poppins competitors:

1.ITC Confectionery

2.Cadburys


The brandguide table above concludes the Parle Poppins SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Parle Poppins. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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