Parle Poppins SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3845

SWOT analysis of Parle Poppins analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Poppins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Poppins to benchmark its business & performance as compared to the competitors and industry. Parle Poppins is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Poppins competitors and elaborates Parle Poppins market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Poppins SWOT, Competitors, Marketing STP & Brand analysis Table
Parle Poppins Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Du kya?


Multi flavored candy

Parle Poppins STP

Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class


For children with the daring attitude

Parle Poppins SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Poppins. Strengths are:

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability


Here are the weaknesses in the Parle Poppins SWOT Analysis:

1.Reducing brand presence in urban areas


Following are the Opportunities in Parle Poppins SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition


The threats in the SWOT Analysis of Parle Poppins are as mentioned:

1.Threat from other confectionary products, toffees

Parle Poppins Competition

Below are the top 2 Parle Poppins competitors:

1.ITC Confectionery


The brandguide table above concludes the Parle Poppins SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Poppins. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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