Parle Poppins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Poppins analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Poppins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Poppins to benchmark its business & performance as compared to the competitors and industry. Parle Poppins is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Poppins competitors and includes Parle Poppins target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Poppins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parle Poppins Brand Analysis
Parent Company

Parle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Du kya?

USP

Multi flavored candy

Parle Poppins STP
Parle Poppins Segmentation

Children looking to have a  chocolate which is high in quality and moderately priced

Parle Poppins Target Market

Children Lower, middle class

Parle Poppins Positioning

For children with the daring attitude

Parle Poppins SWOT Analysis
Parle Poppins Strengths

Below are the Strengths in the SWOT Analysis of Parle Poppins:

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Parle Poppins Weaknesses

Here are the weaknesses in the Parle Poppins SWOT Analysis:

1.Reducing brand presence in urban areas

Parle Poppins Opportunities

Following are the Opportunities in Parle Poppins SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

Parle Poppins Threats

The threats in the SWOT Analysis of Parle Poppins are as mentioned:

1.Threat from other confectionary products, toffees

Parle Poppins Competition
Competitors

Below are the top 2 Parle Poppins competitors:

1.ITC Confectionery

2.Cadburys


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Poppins. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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