Barrilito SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1075

SWOT Analysis of Barrilito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Grupo Modelo




Food and Beverages

Tagline/ Slogan



Barrilito is a lager beer made with high quality ingredients.



Calorie-conscious individuals seeking a beverage

Target Group

Upper middle class urban individuals


It is an American Macro Lager- Brewing focus on consistency and mass production &  tastes different than an average American Macro Lager.

SWOT Analysis


1. Transparent, bright gold color, good body, clean aroma and refreshing flavor, makes it a good pilsner beer.
2. Good brand recognition in Mexico

3. The look & feel of the bottle is good.

4. Good distribution across Mexico and Americas


1. The brand has strong competition from popular global brands hence less market share

2. Poor presence outside of Mexico.


1.  There is an increased awareness regarding the benefits of low-calorie beverages.
2.  Fair trade laws have made is easier for brands to expand internationally.
3. Digital platform for marketing activities.


1. Tough competition from existing players & new players alike.
2. Rising prices of raw material such as hops, wheat, barley etc.
3. The beer industry is going through a slowdown since the past few years.



1. Red Stripe
2. Corona Lite

The table above concludes the Barrilito SWOT analysis along with its marketing and brand parameters.


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