Modelo Light SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 827

SWOT Analysis of Modelo Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Modelo Light

Parent Company

Grupo Modelo




Food and Beverages

Tagline/ Slogan

A beer like you never imagined


It is a light lager type beer



Beverages for young individuals

Target Group

Young urban upper middle class individuals


An innovative light lager alternative for people who seek the new and avoid the conventional

SWOT Analysis


1. Modelo Light is sold in its stylish signature blue bottle and in cans.
2. Low calorie beer.

3. Pricing Leadership.

4. Good availability and distribution by parent company


1. Lagging behind the market leaders by a significant margin

2. Brand recall is limited compared to global beverage brands


1.  There is an increased awareness regarding the benefits of low-calorie beverages.
2.  Fair trade laws have made is easier for brands to expand internationally.
3. The distribution network of the parent brand is very strong.


1. Tough competition from existing players & new players alike.
2. Rising prices of raw material such as wheat, barley etc.
3. The beer industry is going through a slowdown since the past few years.



1.Corona Light
3.Dos Equis

The table above concludes the Modelo Light SWOT analysis along with its marketing and brand parameters.


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