Red Stripe Lager SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2171

SWOT Analysis of Red Stripe Lager with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Stripe Lager

Parent Company





Foods and Beverages

Tagline/ Slogan

It’s BEER. Hooray Beer!


Its unconventional bottle shape



Beer drinking people across all age groups

Target Group

Urban males and females from the upper middle class


Representative of Jamaican style and flavor

SWOT Analysis


1. Its distinctive logo and unconventional bottle shape
2. Publicity in the media through Ian Flemings James Bond novels
3. Light-bodied, malty, sweet, and easy to drink

4. Recent work with new bands puts this initiative in direct competition

5. Good availability and distribution by parent company network


1.Stiff competition means brand loyalty and market share is less
2. Cannabis shipping in shipment containers made it to suspend US operations its largest market after Jamaica, the trade became normal only in recent years


1.Huge market except Jamaica, US and UK
2.Red Stripe is a significant sponsor of reggae, ska, and other music events which increases its awareness
3. Its sweeter taste appeals to women category


1.Bad supply chain and distribution network for this brand
2. Already established beer brands from which it is hard to transit the customers
3. Beer’s perceived bitter taste image goes against the brand



1. Carling
2. Heineken

The table above concludes the Red Stripe Lager SWOT analysis along with its marketing and brand parameters.


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