Kissan Tomato Ketchup SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kissan Tomato Ketchup analyses the brand by its strengths, weaknesses, opportunities & threats. In Kissan Tomato Ketchup SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Tomato Ketchup to benchmark its business & performance as compared to the competitors. Kissan Tomato Ketchup is one of the leading brands in the food & beverages sector.

The article below lists the Kissan Tomato Ketchup SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kissan Tomato Ketchup SWOT Analysis:

SWOT Analysis of Kissan Tomato Ketchup

For Kissan Tomato Ketchup, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kissan Tomato Ketchup Strengths

The strengths of Kissan Tomato Ketchup looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kissan Tomato Ketchup :

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Kissan Tomato Ketchup Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kissan Tomato Ketchup SWOT Analysis:

1.Not too thick


Kissan Tomato Ketchup Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kissan Tomato Ketchup SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Tomato Ketchup Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kissan Tomato Ketchup are as mentioned:

1.Threat from other ketchups and local homemade chutneys


Kissan Tomato Ketchup Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Kissan Tomato Ketchup:

1.Heinz Tomato Ketchup

2.Delmonte ketchup

Hence this concludes the Kissan Tomato Ketchup SWOT analysis.

Continue reading more about the brand/company.

About Kissan Tomato Ketchup

Kissan Tomato Ketchup Overview
Parent Company

HUL

Category

Food Product

Sector

Food & Beverages

Tagline/ Slogan

Just Lagao Kuch Bhi Khao

USP

Most well renowned ketchup brand

Kissan Tomato Ketchup STP
Segmentation

People who want to add a taste with everything they have

Target Market

All people in the upper and middle class

Positioning

Makes food interesting


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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