Kissan Tomato Ketchup SWOT Analysis, Competitors & USP

Kissan Tomato Ketchup

Parent Company

HUL

Category

Food Product

Sector

Food & Beverages

Tagline/ Slogan

Just Lagao Kuch Bhi Khao

USP

Most well renowned ketchup brand

Kissan Tomato Ketchup STP

Segment

People who want to add a taste with everything they have

Target Group

All people in the upper and middle class

Positioning

Makes food interesting

Kissan Tomato Ketchup SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kissan Tomato Ketchup. Strengths are:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

Here are the weaknesses of Kissan Tomato Ketchup :

1.Not too thick

Opportunities

Following are the Opportunities of Kissan Tomato Ketchup :

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

The threats of Kissan Tomato Ketchup are as mentioned :

1.Threat from other ketchups and local homemade chutneys

Kissan Tomato Ketchup Competition

Competitors

Below are the 2 main Kissan Tomato Ketchup competitors :

1.Heinz Tomato Ketchup

2.Delmonte ketchup