Kissan Tomato Ketchup SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kissan Tomato Ketchup analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kissan Tomato Ketchup SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Tomato Ketchup to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kissan Tomato Ketchup is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Tomato Ketchup competitors and includes Kissan Tomato Ketchup target market, segmentation, positioning & Unique Selling Proposition (USP).

Kissan Tomato Ketchup SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kissan Tomato Ketchup Brand Analysis
Parent Company



Food Product


Food & Beverages

Tagline/ Slogan

Just Lagao Kuch Bhi Khao


Most well renowned ketchup brand

Kissan Tomato Ketchup STP
Kissan Tomato Ketchup Segmentation

People who want to add a taste with everything they have

Kissan Tomato Ketchup Target Market

All people in the upper and middle class

Kissan Tomato Ketchup Positioning

Makes food interesting

Kissan Tomato Ketchup SWOT Analysis
Kissan Tomato Ketchup Strengths

Below are the Strengths in the SWOT Analysis of Kissan Tomato Ketchup:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Kissan Tomato Ketchup Weaknesses

Here are the weaknesses in the Kissan Tomato Ketchup SWOT Analysis:

1.Not too thick

Kissan Tomato Ketchup Opportunities

Following are the Opportunities in Kissan Tomato Ketchup SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Tomato Ketchup Threats

The threats in the SWOT Analysis of Kissan Tomato Ketchup are as mentioned:

1.Threat from other ketchups and local homemade chutneys

Kissan Tomato Ketchup Competition

Below are the top 2 Kissan Tomato Ketchup competitors:

1.Heinz Tomato Ketchup

2.Delmonte ketchup

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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