SWOT analysis of Kissan Tomato Ketchup analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kissan Tomato Ketchup SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kissan Tomato Ketchup to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kissan Tomato Ketchup is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Tomato Ketchup competitors and includes Kissan Tomato Ketchup target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kissan Tomato Ketchup Brand Analysis | |
|---|---|
| Parent Company |
HUL |
| Category |
Food Product |
| Sector | |
| Tagline/ Slogan |
Just Lagao Kuch Bhi Khao |
| USP |
Most well renowned ketchup brand |
| Kissan Tomato Ketchup STP | |
| Kissan Tomato Ketchup Segmentation |
People who want to add a taste with everything they have |
| Kissan Tomato Ketchup Target Market |
All people in the upper and middle class |
| Kissan Tomato Ketchup Positioning |
Makes food interesting |
| Kissan Tomato Ketchup SWOT Analysis | |
| Kissan Tomato Ketchup Strengths |
Below are the Strengths in the SWOT Analysis of Kissan Tomato Ketchup: 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability |
| Kissan Tomato Ketchup Weaknesses |
Here are the weaknesses in the Kissan Tomato Ketchup SWOT Analysis: 1.Not too thick |
| Kissan Tomato Ketchup Opportunities |
Following are the Opportunities in Kissan Tomato Ketchup SWOT Analysis: 1. Tie-ups with corporates 2.Cheaper packets for rural areas |
| Kissan Tomato Ketchup Threats |
The threats in the SWOT Analysis of Kissan Tomato Ketchup are as mentioned: 1.Threat from other ketchups and local homemade chutneys |
| Kissan Tomato Ketchup Competition | |
| Competitors |
Below are the top 2 Kissan Tomato Ketchup competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kissan Tomato Ketchup. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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