SWOT Analysis of Kissan Tomato Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kissan Tomato Ketchup |
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Parent Company |
HUL |
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Category |
Food Product |
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Sector |
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Tagline/ Slogan |
Just Lagao Kuch Bhi Khao |
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USP |
Most well renowned ketchup brand |
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Kissan Tomato Ketchup STP |
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Segment |
People who want to add a taste with everything they have |
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Target Group |
All people in the upper and middle class |
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Positioning |
Makes food interesting |
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Kissan Tomato Ketchup SWOT Analysis |
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Strengths |
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability |
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Weaknesses |
1.Not too thick |
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Opportunities |
1. Tie-ups with corporates 2.Cheaper packets for rural areas |
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Threats |
1.Threat from other ketchups and local homemade chutneys |
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Kissan Tomato Ketchup Competition |
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Competitors |
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The brandguide table above concludes the Kissan Tomato Ketchup SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Kissan Tomato Ketchup. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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