Kissan Tomato Ketchup SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11593

SWOT Analysis of Kissan Tomato Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Tomato Ketchup

Parent Company



Food Product


Food & Beverages

Tagline/ Slogan

Just Lagao Kuch Bhi Khao


Most well renowned ketchup brand

Kissan Tomato Ketchup STP


People who want to add a taste with everything they have

Target Group

All people in the upper and middle class


Makes food interesting

Kissan Tomato Ketchup SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kissan Tomato Ketchup. Strengths are:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability


Here are the weaknesses of Kissan Tomato Ketchup :

1.Not too thick


Following are the Opportunities of Kissan Tomato Ketchup :

1. Tie-ups with corporates

2.Cheaper packets for rural areas


The threats of Kissan Tomato Ketchup are as mentioned :

1.Threat from other ketchups and local homemade chutneys

Kissan Tomato Ketchup Competition


Below are the 2 main Kissan Tomato Ketchup competitors :

1.Heinz Tomato Ketchup

2.Delmonte ketchup

The brandguide table above concludes the Kissan Tomato Ketchup SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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