Kissan Tomato Ketchup SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11958

SWOT analysis of Kissan Tomato Ketchup analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kissan Tomato Ketchup is one of the leading brands in the food & beverages sector. The table below also lists the top Kissan Tomato Ketchup competitors and elaborates Kissan Tomato Ketchup segmentation, targeting, positioning & USP.

Kissan Tomato Ketchup SWOT, Competitors, Marketing STP & Brand analysis Table
Kissan Tomato Ketchup Brand Analysis
Parent Company

HUL
Category

Food Product
Sector

Food & Beverages
Tagline/ Slogan

Just Lagao Kuch Bhi Khao
USP

Most well renowned ketchup brand
Kissan Tomato Ketchup STP
Segment

People who want to add a taste with everything they have
Target Group

All people in the upper and middle class
Positioning

Makes food interesting
Kissan Tomato Ketchup SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kissan Tomato Ketchup. Strengths are:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability
Weaknesses

Here are the weaknesses in the Kissan Tomato Ketchup SWOT Analysis:

1.Not too thick
Opportunities

Following are the Opportunities in Kissan Tomato Ketchup SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas
Threats

The threats in the SWOT Analysis of Kissan Tomato Ketchup are as mentioned:

1.Threat from other ketchups and local homemade chutneys
Kissan Tomato Ketchup Competition
Competitors

Below are the top 2 Kissan Tomato Ketchup competitors:

1.Heinz Tomato Ketchup

2.Delmonte ketchup

The brandguide table above concludes the Kissan Tomato Ketchup SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kissan Tomato Ketchup. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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