Kissan Tomato Ketchup SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 10491
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SWOT Analysis of Kissan Tomato Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Tomato Ketchup

Parent Company

HUL

Category

Food Product

Sector

Food & Beverages

Tagline/ Slogan

Just Lagao Kuch Bhi Khao

USP

Most well renowned ketchup brand

Kissan Tomato Ketchup STP

Segment

People who want to add a taste with everything they have

Target Group

All people in the upper and middle class

Positioning

Makes food interesting

Kissan Tomato Ketchup SWOT Analysis

Strengths

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Not too thick

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Threat from other ketchups and local homemade chutneys

Kissan Tomato Ketchup Competition

Competitors

1.Heinz Tomato Ketchup

2.Delmonte ketchup


The brandguide table above concludes the Kissan Tomato Ketchup SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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