Kissan Tomato Ketchup SWOT Analysis, Competitors & USP
SWOT analysis of Kissan Tomato Ketchup analyses the brand by its strengths, weaknesses, opportunities & threats. In Kissan Tomato Ketchup SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kissan Tomato Ketchup to benchmark its business & performance as compared to the competitors. Kissan Tomato Ketchup is one of the leading brands in the food & beverages sector.
The article below lists the Kissan Tomato Ketchup SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kissan Tomato Ketchup SWOT Analysis:
In this article:
SWOT Analysis of Kissan Tomato Ketchup
For Kissan Tomato Ketchup, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Kissan Tomato Ketchup Strengths
The strengths of Kissan Tomato Ketchup looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kissan Tomato Ketchup :
1. Strong brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
Kissan Tomato Ketchup Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kissan Tomato Ketchup SWOT Analysis:
1.Not too thick
Kissan Tomato Ketchup Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kissan Tomato Ketchup SWOT Analysis:
1. Tie-ups with corporates
2.Cheaper packets for rural areas
Kissan Tomato Ketchup Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kissan Tomato Ketchup are as mentioned:
1.Threat from other ketchups and local homemade chutneys
Kissan Tomato Ketchup Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Kissan Tomato Ketchup:
Hence this concludes the Kissan Tomato Ketchup SWOT analysis.
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About Kissan Tomato Ketchup
| Kissan Tomato Ketchup Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Food Product |
| Sector | |
| Tagline/ Slogan |
Just Lagao Kuch Bhi Khao |
| USP |
Most well renowned ketchup brand |
| Kissan Tomato Ketchup STP | |
| Segmentation |
People who want to add a taste with everything they have |
| Target Market |
All people in the upper and middle class |
| Positioning |
Makes food interesting |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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