Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Kissan Squash analyses the brand by its strengths, weaknesses, opportunities & threats. In Kissan Squash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kissan Squash to benchmark its business & performance as compared to the competitors. Kissan Squash is one of the leading brands in the food & beverages sector.
The article below lists the Kissan Squash SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kissan Squash SWOT Analysis:
For Kissan Squash, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Kissan Squash Strengths
The strengths of Kissan Squash looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kissan Squash :
1. Strong brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
Kissan Squash Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kissan Squash SWOT Analysis:
Kissan Squash Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kissan Squash SWOT Analysis:
1. Tie-ups with corporates
2.Cheaper packets for rural areas
Kissan Squash Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kissan Squash are as mentioned:
1.Threat from aerated drinks and soft drinks
Kissan Squash Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Kissan Squash:
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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