Kissan Squash SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5738
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SWOT Analysis of Kissan Squash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Squash

Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Sachche phalon ki praapti

USP

Easy to make just by mixing water

Kissan Squash STP

Segment

People looking for refreshment

Target Group

Children lower and middle class

Positioning

Deliciously wholesome products for kids to grow up

Kissan Squash SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kissan Squash :

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Limited flavors

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Threat from aerated drinks and soft drinks

Kissan Squash Competition

Competitors

Below are the 2 main Kissan Squash competitors :

1.Minute Maid

2.Rasna


The brandguide table above concludes the Kissan Squash SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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