Kissan Squash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kissan Squash analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kissan Squash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Squash to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kissan Squash is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Squash competitors and includes Kissan Squash target market, segmentation, positioning & Unique Selling Proposition (USP).

Kissan Squash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kissan Squash Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Sachche phalon ki praapti


Easy to make just by mixing water

Kissan Squash STP
Kissan Squash Segmentation

People looking for refreshment

Kissan Squash Target Market

Children lower and middle class

Kissan Squash Positioning

Deliciously wholesome products for kids to grow up

Kissan Squash SWOT Analysis
Kissan Squash Strengths

Below are the Strengths in the SWOT Analysis of Kissan Squash:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Kissan Squash Weaknesses

Here are the weaknesses in the Kissan Squash SWOT Analysis:

1.Limited flavors

Kissan Squash Opportunities

Following are the Opportunities in Kissan Squash SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Squash Threats

The threats in the SWOT Analysis of Kissan Squash are as mentioned:

1.Threat from aerated drinks and soft drinks

Kissan Squash Competition

Below are the top 2 Kissan Squash competitors:

1.Minute Maid


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kissan Squash. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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