SWOT analysis of Kissan Squash analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kissan Squash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kissan Squash to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kissan Squash is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Squash competitors and includes Kissan Squash target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kissan Squash Brand Analysis | |
|---|---|
| Parent Company |
HUL |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Sachche phalon ki praapti |
| USP |
Easy to make just by mixing water |
| Kissan Squash STP | |
| Kissan Squash Segmentation |
People looking for refreshment |
| Kissan Squash Target Market |
Children lower and middle class |
| Kissan Squash Positioning |
Deliciously wholesome products for kids to grow up |
| Kissan Squash SWOT Analysis | |
| Kissan Squash Strengths |
Below are the Strengths in the SWOT Analysis of Kissan Squash: 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability |
| Kissan Squash Weaknesses |
Here are the weaknesses in the Kissan Squash SWOT Analysis: 1.Limited flavors |
| Kissan Squash Opportunities |
Following are the Opportunities in Kissan Squash SWOT Analysis: 1. Tie-ups with corporates 2.Cheaper packets for rural areas |
| Kissan Squash Threats |
The threats in the SWOT Analysis of Kissan Squash are as mentioned: 1.Threat from aerated drinks and soft drinks |
| Kissan Squash Competition | |
| Competitors |
Below are the top 2 Kissan Squash competitors: 2.Rasna |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kissan Squash. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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