SWOT Analysis of Kissan Squash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kissan Squash |
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Parent Company |
HUL |
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Category |
Beverage |
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Sector |
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Tagline/ Slogan |
Sachche phalon ki praapti |
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USP |
Easy to make just by mixing water |
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Kissan Squash STP |
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Segment |
People looking for refreshment |
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Target Group |
Children lower and middle class |
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Positioning |
Deliciously wholesome products for kids to grow up |
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Kissan Squash SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kissan Squash : 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability |
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Weaknesses |
1.Limited flavors |
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Opportunities |
1. Tie-ups with corporates 2.Cheaper packets for rural areas |
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Threats |
1.Threat from aerated drinks and soft drinks |
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Kissan Squash Competition |
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Competitors |
Below are the 2 main Kissan Squash competitors : 2.Rasna |
The brandguide table above concludes the Kissan Squash SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Kissan Squash. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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