Kissan Squash SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kissan Squash analyses the brand by its strengths, weaknesses, opportunities & threats. In Kissan Squash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Squash to benchmark its business & performance as compared to the competitors. Kissan Squash is one of the leading brands in the food & beverages sector.

The table below lists the Kissan Squash SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Squash competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kissan Squash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kissan Squash Brand Analysis
Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Sachche phalon ki praapti

USP

Easy to make just by mixing water

Kissan Squash STP
Segment

People looking for refreshment

Target Group

Children lower and middle class

Positioning

Deliciously wholesome products for kids to grow up

SWOT Analysis of Kissan Squash
Kissan Squash Strengths

Below are the Strengths in the SWOT Analysis of Kissan Squash:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Kissan Squash Weaknesses

Here are the weaknesses in the Kissan Squash SWOT Analysis:

1.Limited flavors

Kissan Squash Opportunities

Following are the Opportunities in Kissan Squash SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Squash Threats

The threats in the SWOT Analysis of Kissan Squash are as mentioned:

1.Threat from aerated drinks and soft drinks

Kissan Squash Competition
Kissan Squash Competitors

Below are the top 2 competitors of Kissan Squash:

1.Minute Maid

2.Rasna


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kissan Squash. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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