Kissan Squash SWOT Analysis, Competitors & USP

Kissan Squash SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kissan Squash, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Squash to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kissan Squash is one of the leading brands in the food & beverages sector.

The article below lists the Kissan Squash SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kissan Squash SWOT Analysis:

SWOT Analysis of Kissan Squash

For Kissan Squash, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kissan Squash Strengths

The strengths of Kissan Squash looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kissan Squash :

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Kissan Squash Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kissan Squash SWOT Analysis:

1.Limited flavors

Kissan Squash Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kissan Squash SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Squash Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kissan Squash are as mentioned:

1.Threat from aerated drinks and soft drinks

Kissan Squash Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Kissan Squash:

1.Minute Maid

2.Rasna

Hence this concludes the Kissan Squash SWOT analysis.

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About Kissan Squash

Kissan Squash Overview
Parent Company	HUL
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	Sachche phalon ki praapti
USP	Easy to make just by mixing water
Kissan Squash STP
Segmentation	People looking for refreshment
Target Market	Children lower and middle class
Positioning	Deliciously wholesome products for kids to grow up

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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