Sunfeast Milky Magic SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4860
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SWOT Analysis of Sunfeast Milky Magic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Milky Magic

Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Spread the smile

USP

These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

Sunfeast Milky Magic STP

Segment

Children segment

Target Group

Young growing children

Positioning

It has perfect balance of energy that aids physical strength and mental ability

Sunfeast Milky Magic SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Milky Magic :

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Celebrity brand ambassador

Weaknesses

1. Many competitors in this segment

2.Nothing unique

Opportunities

1. Tie-up with schools as a part of meals

2. untapped rural market

Threats

1. Similar biscuit categories

Sunfeast Milky Magic Competition

Competitors

Below are the 2 main Sunfeast Milky Magic competitors :

1.Parle G

2.Britannia Tiger


The brandguide table above concludes the Sunfeast Milky Magic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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