Sunfeast Milky Magic SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5022

SWOT Analysis of Sunfeast Milky Magic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Milky Magic

Parent Company





Food & Beverages

Tagline/ Slogan

Spread the smile


These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

Sunfeast Milky Magic STP


Children segment

Target Group

Young growing children


It has perfect balance of energy that aids physical strength and mental ability

Sunfeast Milky Magic SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Milky Magic :

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Celebrity brand ambassador


1. Many competitors in this segment

2.Nothing unique


1. Tie-up with schools as a part of meals

2. untapped rural market


1. Similar biscuit categories

Sunfeast Milky Magic Competition


Below are the 2 main Sunfeast Milky Magic competitors :

1.Parle G

2.Britannia Tiger

The brandguide table above concludes the Sunfeast Milky Magic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Sunfeast Milky Magic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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