Sunfeast Milky Magic SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5560

SWOT analysis of Sunfeast Milky Magic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Milky Magic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Milky Magic to benchmark its business & performance as compared to the competitors and industry. Sunfeast Milky Magic is one of the leading brands in the food & beverages sector. The table below also lists the top Sunfeast Milky Magic competitors and elaborates Sunfeast Milky Magic market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunfeast Milky Magic SWOT, Competitors, Marketing STP & Brand analysis Table

Sunfeast Milky Magic

Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Spread the smile

USP

These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

Sunfeast Milky Magic STP
Segment

Children segment

Target Group

Young growing children

Positioning

It has perfect balance of energy that aids physical strength and mental ability

Sunfeast Milky Magic SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Milky Magic. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Celebrity brand ambassador

Weaknesses

Here are the weaknesses in the Sunfeast Milky Magic SWOT Analysis:

1. Many competitors in this segment

2.Nothing unique

Opportunities

Following are the Opportunities in Sunfeast Milky Magic SWOT Analysis:

1. Tie-up with schools as a part of meals

2. untapped rural market

Threats

The threats in the SWOT Analysis of Sunfeast Milky Magic are as mentioned:

1. Similar biscuit categories

Sunfeast Milky Magic Competition
Competitors

Below are the top 2 Sunfeast Milky Magic competitors:

1.Parle G

2.Britannia Tiger

The brandguide table above concludes the Sunfeast Milky Magic SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Milky Magic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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