Sunfeast Milky Magic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sunfeast Milky Magic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Milky Magic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Milky Magic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sunfeast Milky Magic is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Milky Magic competitors and includes Sunfeast Milky Magic target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunfeast Milky Magic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sunfeast Milky Magic

Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Spread the smile

USP

These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

Sunfeast Milky Magic STP
Sunfeast Milky Magic Segmentation

Children segment

Sunfeast Milky Magic Target Market

Young growing children

Sunfeast Milky Magic Positioning

It has perfect balance of energy that aids physical strength and mental ability

Sunfeast Milky Magic SWOT Analysis
Sunfeast Milky Magic Strengths

Below are the Strengths in the SWOT Analysis of Sunfeast Milky Magic:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Celebrity brand ambassador

Sunfeast Milky Magic Weaknesses

Here are the weaknesses in the Sunfeast Milky Magic SWOT Analysis:

1. Many competitors in this segment

2.Nothing unique

Sunfeast Milky Magic Opportunities

Following are the Opportunities in Sunfeast Milky Magic SWOT Analysis:

1. Tie-up with schools as a part of meals

2. untapped rural market

Sunfeast Milky Magic Threats

The threats in the SWOT Analysis of Sunfeast Milky Magic are as mentioned:

1. Similar biscuit categories

Sunfeast Milky Magic Competition
Competitors

Below are the top 2 Sunfeast Milky Magic competitors:

1.Parle G

2.Britannia Tiger


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Milky Magic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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