Dabur Hajmola SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Hajmola analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Hajmola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Hajmola to benchmark its business & performance as compared to the competitors and industry. Dabur Hajmola is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Hajmola competitors and includes Dabur Hajmola target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Hajmola SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Hajmola Brand Analysis
Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

Hajmola ka chatkara, kar khaana complete


Stimulates digestive system

Dabur Hajmola STP
Dabur Hajmola Segmentation

For people looking for after meal digestion

Dabur Hajmola Target Market

All age groups Lower, middle class people

Dabur Hajmola Positioning

Ayurvedic digestive medicine

Dabur Hajmola SWOT Analysis
Dabur Hajmola Strengths

Below are the Strengths in the SWOT Analysis of Dabur Hajmola:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Hajmola Weaknesses

Here are the weaknesses in the Dabur Hajmola SWOT Analysis:

1.Reducing brand presence in urban areas

Dabur Hajmola Opportunities

Following are the Opportunities in Dabur Hajmola SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Dabur Hajmola Threats

The threats in the SWOT Analysis of Dabur Hajmola are as mentioned:

1.Threat from other confectionary products, toffees, local churan

Dabur Hajmola Competition

Below are the top 2 Dabur Hajmola competitors:



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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