Dabur Hajmola SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6517

SWOT analysis of Dabur Hajmola analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Hajmola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Hajmola to benchmark its business & performance as compared to the competitors and industry. Dabur Hajmola is one of the leading brands in the food & beverages sector. The table below also lists the top Dabur Hajmola competitors and elaborates Dabur Hajmola market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dabur Hajmola SWOT, Competitors, Marketing STP & Brand analysis Table
Dabur Hajmola Brand Analysis
Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

Hajmola ka chatkara, kar khaana complete


Stimulates digestive system

Dabur Hajmola STP

For people looking for after meal digestion

Target Group

All age groups Lower, middle class people


Ayurvedic digestive medicine

Dabur Hajmola SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Hajmola. Strengths are:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability


Here are the weaknesses in the Dabur Hajmola SWOT Analysis:

1.Reducing brand presence in urban areas


Following are the Opportunities in Dabur Hajmola SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition


The threats in the SWOT Analysis of Dabur Hajmola are as mentioned:

1.Threat from other confectionary products, toffees, local churan

Dabur Hajmola Competition

Below are the top 2 Dabur Hajmola competitors:



The brandguide table above concludes the Dabur Hajmola SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Hajmola. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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