Sunfeast Marie Light SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sunfeast Marie Light analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Marie Light SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Marie Light to benchmark its business & performance as compared to the competitors and industry. Sunfeast Marie Light is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Marie Light competitors and includes Sunfeast Marie Light target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunfeast Marie Light SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sunfeast Marie Light Brand Analysis
Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Light Khaao Light Raho; Spread the smile

USP

Ideal teatime biscuit is made from the finest quality wheat high in fiber and keeps one light and healthy through the day

Sunfeast Marie Light STP
Sunfeast Marie Light Segmentation

Taste and Quality conscious children and adults

Sunfeast Marie Light Target Market

All age groups middle and upper class people

Sunfeast Marie Light Positioning

Ideal tea time biscuit

Sunfeast Marie Light SWOT Analysis
Sunfeast Marie Light Strengths

Below are the Strengths in the SWOT Analysis of Sunfeast Marie Light:

1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Celebrity brand ambassador

Sunfeast Marie Light Weaknesses

Here are the weaknesses in the Sunfeast Marie Light SWOT Analysis:

1. Many competitors in this segment 2.Nothing unique

Sunfeast Marie Light Opportunities

Following are the Opportunities in Sunfeast Marie Light SWOT Analysis:

1. Tie-up with corporates/hotel chains

Sunfeast Marie Light Threats

The threats in the SWOT Analysis of Sunfeast Marie Light are as mentioned:

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

Sunfeast Marie Light Competition
Competitors

Below are the top 2 Sunfeast Marie Light competitors:

1. Parle G

2.Priya Gold


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Marie Light. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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