SWOT analysis of Sunfeast Marie Light analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Marie Light SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sunfeast Marie Light to benchmark its business & performance as compared to the competitors and industry. Sunfeast Marie Light is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Marie Light competitors and includes Sunfeast Marie Light target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sunfeast Marie Light Brand Analysis | |
|---|---|
| Parent Company |
ITC |
| Category |
Biscuits |
| Sector | |
| Tagline/ Slogan |
Light Khaao Light Raho; Spread the smile |
| USP |
Ideal teatime biscuit is made from the finest quality wheat high in fiber and keeps one light and healthy through the day |
| Sunfeast Marie Light STP | |
| Sunfeast Marie Light Segmentation |
Taste and Quality conscious children and adults |
| Sunfeast Marie Light Target Market |
All age groups middle and upper class people |
| Sunfeast Marie Light Positioning |
Ideal tea time biscuit |
| Sunfeast Marie Light SWOT Analysis | |
| Sunfeast Marie Light Strengths |
Below are the Strengths in the SWOT Analysis of Sunfeast Marie Light: 1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Celebrity brand ambassador |
| Sunfeast Marie Light Weaknesses |
Here are the weaknesses in the Sunfeast Marie Light SWOT Analysis: 1. Many competitors in this segment 2.Nothing unique |
| Sunfeast Marie Light Opportunities |
Following are the Opportunities in Sunfeast Marie Light SWOT Analysis: 1. Tie-up with corporates/hotel chains |
| Sunfeast Marie Light Threats |
The threats in the SWOT Analysis of Sunfeast Marie Light are as mentioned: 1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories |
| Sunfeast Marie Light Competition | |
| Competitors |
Below are the top 2 Sunfeast Marie Light competitors: 1. Parle G 2.Priya Gold |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Marie Light. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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