Sunfeast Marie Light SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7767

SWOT analysis of Sunfeast Marie Light analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sunfeast Marie Light is one of the leading brands in the food & beverages sector. The table below also lists the top Sunfeast Marie Light competitors and elaborates Sunfeast Marie Light segmentation, targeting, positioning & USP.

Sunfeast Marie Light

Parent Company





Food & Beverages

Tagline/ Slogan

Light Khaao Light Raho; Spread the smile


Ideal teatime biscuit is made from the finest quality wheat high in fiber and keeps one light and healthy through the day

Sunfeast Marie Light STP


Taste and Quality conscious children and adults

Target Group

All age groups middle and upper class people


Ideal tea time biscuit

Sunfeast Marie Light SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Marie Light. Strengths are:

1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Celebrity brand ambassador


Here are the weaknesses in the Sunfeast Marie Light SWOT Analysis:

1. Many competitors in this segment 2.Nothing unique


Following are the Opportunities in Sunfeast Marie Light SWOT Analysis:

1. Tie-up with corporates/hotel chains


The threats in the SWOT Analysis of Sunfeast Marie Light are as mentioned:

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

Sunfeast Marie Light Competition


Below are the top 2 Sunfeast Marie Light competitors:

1. Parle G

2.Priya Gold

The brandguide table above concludes the Sunfeast Marie Light SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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