SWOT Analysis of Sunfeast Marie Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Sunfeast Marie Light |
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Parent Company |
ITC |
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Category |
Biscuits |
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Sector |
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Tagline/ Slogan |
Light Khaao Light Raho; Spread the smile |
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USP |
Ideal teatime biscuit is made from the finest quality wheat high in fiber and keeps one light and healthy through the day |
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Sunfeast Marie Light STP |
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Segment |
Taste and Quality conscious children and adults |
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Target Group |
All age groups middle and upper class people |
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Positioning |
Ideal tea time biscuit |
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Sunfeast Marie Light SWOT Analysis |
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Strengths |
1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Celebrity brand ambassador |
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Weaknesses |
1. Many competitors in this segment 2.Nothing unique |
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Opportunities |
1. Tie-up with corporates/hotel chains |
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Threats |
1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories |
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Sunfeast Marie Light Competition |
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Competitors |
1. Parle G 2.Priya Gold |
The brandguide table above concludes the Sunfeast Marie Light SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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