SWOT Analysis of Sunfeast Marie Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Sunfeast Marie Light |
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Parent Company |
ITC |
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Category |
Biscuits |
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Sector |
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Tagline/ Slogan |
Light Khaao Light Raho; Spread the smile |
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USP |
Ideal teatime biscuit is made from the finest quality wheat high in fiber and keeps one light and healthy through the day |
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Sunfeast Marie Light STP |
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Segment |
Taste and Quality conscious children and adults |
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Target Group |
All age groups middle and upper class people |
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Positioning |
Ideal tea time biscuit |
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Sunfeast Marie Light SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Marie Light : 1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Celebrity brand ambassador |
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Weaknesses |
1. Many competitors in this segment 2.Nothing unique |
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Opportunities |
1. Tie-up with corporates/hotel chains |
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Threats |
1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories |
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Sunfeast Marie Light Competition |
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Competitors |
Below are the 2 main Sunfeast Marie Light competitors : 1. Parle G 2.Priya Gold |
The brandguide table above concludes the Sunfeast Marie Light SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Sunfeast Marie Light. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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