Sunfeast Dark Fantasy SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Dark Fantasy to benchmark its business & performance as compared to the competitors and industry. Sunfeast Dark Fantasy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunfeast Dark Fantasy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sunfeast Dark Fantasy Brand Analysis
Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Escape into one dark fantasy; Spread the smile

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Dark Fantasy STP
Sunfeast Dark Fantasy Segmentation

Quality conscious children and adults

Sunfeast Dark Fantasy Target Market

Youth from middle and upper class people

Sunfeast Dark Fantasy Positioning

It’s a luxurious mix of aromatic cocoa and vanilla.

Sunfeast Dark Fantasy SWOT Analysis
Sunfeast Dark Fantasy Strengths

Below are the Strengths in the SWOT Analysis of Sunfeast Dark Fantasy:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

Sunfeast Dark Fantasy Weaknesses

Here are the weaknesses in the Sunfeast Dark Fantasy SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate

Sunfeast Dark Fantasy Opportunities

Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis:

1. Tie-up with corporates/hotel chains

Sunfeast Dark Fantasy Threats

The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned:

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Sunfeast Dark Fantasy Competition
Competitors

Below are the top 3 Sunfeast Dark Fantasy competitors:

1.Parle Hide & Seek

2.Cadbury

3.Britannia Bourbon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Dark Fantasy. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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