Sunfeast Dark Fantasy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 15998

SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Dark Fantasy to benchmark its business & performance as compared to the competitors and industry. Sunfeast Dark Fantasy is one of the leading brands in the food & beverages sector. The table below also lists the top Sunfeast Dark Fantasy competitors and elaborates Sunfeast Dark Fantasy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunfeast Dark Fantasy SWOT, Competitors, Marketing STP & Brand analysis Table
Sunfeast Dark Fantasy Brand Analysis
Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Escape into one dark fantasy; Spread the smile

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Dark Fantasy STP
Segment

Quality conscious children and adults

Target Group

Youth from middle and upper class people

Positioning

It’s a luxurious mix of aromatic cocoa and vanilla.

Sunfeast Dark Fantasy SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Dark Fantasy. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

Weaknesses

Here are the weaknesses in the Sunfeast Dark Fantasy SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate

Opportunities

Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis:

1. Tie-up with corporates/hotel chains

Threats

The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned:

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Sunfeast Dark Fantasy Competition
Competitors

Below are the top 3 Sunfeast Dark Fantasy competitors:

1.Parle Hide & Seek

2.Cadbury

3.Britannia Bourbon

The brandguide table above concludes the Sunfeast Dark Fantasy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Dark Fantasy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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