Sunfeast Dark Fantasy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13966

SWOT Analysis of Sunfeast Dark Fantasy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Dark Fantasy

Parent Company





Food & Beverages

Tagline/ Slogan

Escape into one dark fantasy; Spread the smile


Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Dark Fantasy STP


Quality conscious children and adults

Target Group

Youth from middle and upper class people


It’s a luxurious mix of aromatic cocoa and vanilla.

Sunfeast Dark Fantasy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Dark Fantasy :

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging


1. Limited target audience i.e. people who prefer chocolate


1. Tie-up with corporates/hotel chains


1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories


Sunfeast Dark Fantasy Competition


Below are the 3 main Sunfeast Dark Fantasy competitors :

1.Parle Hide & Seek


3.Britannia Bourbon

The brandguide table above concludes the Sunfeast Dark Fantasy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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