Sunfeast Bourbon SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4172
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SWOT Analysis of Sunfeast Bourbon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Bourbon

Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Spread the smile

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Bourbon STP

Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

A special delight for all those chocolate lovers

Sunfeast Bourbon SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Bourbon. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

Weaknesses

Here are the weaknesses of Sunfeast Bourbon :

1. Limited target audience i.e. people who prefer chocolate

Opportunities

Following are the Opportunities of Sunfeast Bourbon :

1. Tie-up with corporates/hotel chains

Threats

The threats of Sunfeast Bourbon are as mentioned :

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Sunfeast Bourbon Competition

Competitors

Below are the 3 main Sunfeast Bourbon competitors :

1.Parle Hide n Seek

2.Cadbury

3.Britannia Bourbon


The brandguide table above concludes the Sunfeast Bourbon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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