Sunfeast Bourbon SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sunfeast Bourbon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Bourbon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Bourbon to benchmark its business & performance as compared to the competitors and industry. Sunfeast Bourbon is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Bourbon competitors and includes Sunfeast Bourbon target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunfeast Bourbon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sunfeast Bourbon Brand Analysis
Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Spread the smile

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Bourbon STP
Sunfeast Bourbon Segmentation

Quality conscious children and adults

Sunfeast Bourbon Target Market

All age groups middle and upper class people

Sunfeast Bourbon Positioning

A special delight for all those chocolate lovers

Sunfeast Bourbon SWOT Analysis
Sunfeast Bourbon Strengths

Below are the Strengths in the SWOT Analysis of Sunfeast Bourbon:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

Sunfeast Bourbon Weaknesses

Here are the weaknesses in the Sunfeast Bourbon SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate

Sunfeast Bourbon Opportunities

Following are the Opportunities in Sunfeast Bourbon SWOT Analysis:

1. Tie-up with corporates/hotel chains

Sunfeast Bourbon Threats

The threats in the SWOT Analysis of Sunfeast Bourbon are as mentioned:

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Sunfeast Bourbon Competition
Competitors

Below are the top 3 Sunfeast Bourbon competitors:

1.Parle Hide n Seek

2.Cadbury

3.Britannia Bourbon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Bourbon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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