Sunfeast Bourbon SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4172

SWOT Analysis of Sunfeast Bourbon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Bourbon

Parent Company





Food & Beverages

Tagline/ Slogan

Spread the smile


Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Bourbon STP


Quality conscious children and adults

Target Group

All age groups middle and upper class people


A special delight for all those chocolate lovers

Sunfeast Bourbon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Bourbon. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging


Here are the weaknesses of Sunfeast Bourbon :

1. Limited target audience i.e. people who prefer chocolate


Following are the Opportunities of Sunfeast Bourbon :

1. Tie-up with corporates/hotel chains


The threats of Sunfeast Bourbon are as mentioned :

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories


Sunfeast Bourbon Competition


Below are the 3 main Sunfeast Bourbon competitors :

1.Parle Hide n Seek


3.Britannia Bourbon

The brandguide table above concludes the Sunfeast Bourbon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Sunfeast Bourbon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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