Sunfeast Bourbon SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4336

SWOT analysis of Sunfeast Bourbon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Bourbon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Bourbon to benchmark its business & performance as compared to the competitors and industry. Sunfeast Bourbon is one of the leading brands in the food & beverages sector. The table below also lists the top Sunfeast Bourbon competitors and elaborates Sunfeast Bourbon market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunfeast Bourbon SWOT, Competitors, Marketing STP & Brand analysis Table
Sunfeast Bourbon Brand Analysis
Parent Company

ITC

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Spread the smile

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

Sunfeast Bourbon STP
Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

A special delight for all those chocolate lovers

Sunfeast Bourbon SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Bourbon. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

Weaknesses

Here are the weaknesses in the Sunfeast Bourbon SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate

Opportunities

Following are the Opportunities in Sunfeast Bourbon SWOT Analysis:

1. Tie-up with corporates/hotel chains

Threats

The threats in the SWOT Analysis of Sunfeast Bourbon are as mentioned:

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Sunfeast Bourbon Competition
Competitors

Below are the top 3 Sunfeast Bourbon competitors:

1.Parle Hide n Seek

2.Cadbury

3.Britannia Bourbon

The brandguide table above concludes the Sunfeast Bourbon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Bourbon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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