Bingo Tedhe Medhe SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6282

SWOT analysis of Bingo Tedhe Medhe analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bingo Tedhe Medhe is one of the leading brands in the food & beverages sector. The table below also lists the top Bingo Tedhe Medhe competitors and elaborates Bingo Tedhe Medhe segmentation, targeting, positioning & USP.

Bingo Tedhe Medhe SWOT, Competitors, Marketing STP & Brand analysis Table

Bingo Tedhe Medhe

Parent Company

ITC

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

A twist in every stick

USP

Spicy snack

Bingo Tedhe Medhe STP
Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income.

Positioning

People going beyond the normal to celebrate life

Bingo Tedhe Medhe SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Tedhe Medhe. Strengths are:

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Weaknesses

Here are the weaknesses in the Bingo Tedhe Medhe SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers
2.Comparitively late entrant in the market

Opportunities

Following are the Opportunities in Bingo Tedhe Medhe SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more to enhance brand visibility

3.Tie-ups with hotels, restaurants, food chains etc

Threats

The threats in the SWOT Analysis of Bingo Tedhe Medhe are as mentioned:

1.Threat from local substitute snacks

2.Reduced usage by health conscious people

Bingo Tedhe Medhe Competition
Competitors

1.Kurkure

The brandguide table above concludes the Bingo Tedhe Medhe SWOT analysis along with its marketing and brand parameters.

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