Bingo Tedhe Medhe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bingo Tedhe Medhe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bingo Tedhe Medhe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Tedhe Medhe to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bingo Tedhe Medhe is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bingo Tedhe Medhe competitors and includes Bingo Tedhe Medhe target market, segmentation, positioning & Unique Selling Proposition (USP).

Bingo Tedhe Medhe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Bingo Tedhe Medhe

Parent Company

ITC

Category

Wafers

Sector

Food & Beverages

Tagline/ Slogan

A twist in every stick

USP

Spicy snack

Bingo Tedhe Medhe STP
Bingo Tedhe Medhe Segmentation

People who want to have between meal snacks

Bingo Tedhe Medhe Target Market

Youth of Lower, middle income.

Bingo Tedhe Medhe Positioning

People going beyond the normal to celebrate life

Bingo Tedhe Medhe SWOT Analysis
Bingo Tedhe Medhe Strengths

Below are the Strengths in the SWOT Analysis of Bingo Tedhe Medhe:

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Bingo Tedhe Medhe Weaknesses

Here are the weaknesses in the Bingo Tedhe Medhe SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers
2.Comparitively late entrant in the market

Bingo Tedhe Medhe Opportunities

Following are the Opportunities in Bingo Tedhe Medhe SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more to enhance brand visibility

3.Tie-ups with hotels, restaurants, food chains etc

Bingo Tedhe Medhe Threats

The threats in the SWOT Analysis of Bingo Tedhe Medhe are as mentioned:

1.Threat from local substitute snacks

2.Reduced usage by health conscious people

Bingo Tedhe Medhe Competition
Competitors

1.Kurkure

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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