Bingo Tedhe Medhe SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6461

SWOT analysis of Bingo Tedhe Medhe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bingo Tedhe Medhe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bingo Tedhe Medhe to benchmark its business & performance as compared to the competitors and industry. Bingo Tedhe Medhe is one of the leading brands in the food & beverages sector. The table below also lists the top Bingo Tedhe Medhe competitors and elaborates Bingo Tedhe Medhe market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bingo Tedhe Medhe SWOT, Competitors, Marketing STP & Brand analysis Table

Bingo Tedhe Medhe

Parent Company





Food & Beverages

Tagline/ Slogan

A twist in every stick


Spicy snack

Bingo Tedhe Medhe STP

People who want to have between meal snacks

Target Group

Youth of Lower, middle income.


People going beyond the normal to celebrate life

Bingo Tedhe Medhe SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bingo Tedhe Medhe. Strengths are:

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name


Here are the weaknesses in the Bingo Tedhe Medhe SWOT Analysis:

1.Health conscious people avoid High fat and cholesterol in potato wafers
2.Comparitively late entrant in the market


Following are the Opportunities in Bingo Tedhe Medhe SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more to enhance brand visibility

3.Tie-ups with hotels, restaurants, food chains etc


The threats in the SWOT Analysis of Bingo Tedhe Medhe are as mentioned:

1.Threat from local substitute snacks

2.Reduced usage by health conscious people

Bingo Tedhe Medhe Competition


The brandguide table above concludes the Bingo Tedhe Medhe SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bingo Tedhe Medhe. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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