Pepsi SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7673

SWOT analysis of Pepsi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pepsi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepsi to benchmark its business & performance as compared to the competitors and industry. Pepsi is one of the leading brands in the food & beverages sector. The table below also lists the top Pepsi competitors and elaborates Pepsi market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pepsi SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Youngistan; Change the Game;


The single largest selling soft drink brand

Pepsi STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


An iconic youth brand

Pepsi SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pepsi. Strengths are:

1. One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty


Here are the weaknesses in the Pepsi SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.Long term ill effect of health


Following are the Opportunities in Pepsi SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition


The threats in the SWOT Analysis of Pepsi are as mentioned:

1.Threat from Coca cola

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Pepsi Competition

Below are the top 2 Pepsi competitors:

1.Coca Cola


The brandguide table above concludes the Pepsi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pepsi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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