Nimbooz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nimbooz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nimbooz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nimbooz to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nimbooz is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nimbooz competitors and includes Nimbooz target market, segmentation, positioning & Unique Selling Proposition (USP).

Nimbooz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Ekdum Asli Indian


Non aerated lemon drink

Nimbooz STP
Nimbooz Segmentation

For all people seeking a soft drink for regular occasions, parties

Nimbooz Target Market

All age groups Lower, middle and upper class people

Nimbooz Positioning

Lemon based freshness drink

Nimbooz SWOT Analysis
Nimbooz Strengths

Below are the Strengths in the SWOT Analysis of Nimbooz:

1.Excellent branding and advertising

2.Excellent distribution and availability

Nimbooz Weaknesses

Here are the weaknesses in the Nimbooz SWOT Analysis:

1.People prefer homemade lemon drinks

Nimbooz Opportunities

Following are the Opportunities in Nimbooz SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Nimbooz Threats

The threats in the SWOT Analysis of Nimbooz are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Nimbooz Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nimbooz. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin