Nimbooz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nimbooz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nimbooz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nimbooz to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nimbooz is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nimbooz competitors and includes Nimbooz target market, segmentation, positioning & Unique Selling Proposition (USP).

Nimbooz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Nimbooz

Parent Company

Pepsi

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Ekdum Asli Indian

USP

Non aerated lemon drink

Nimbooz STP
Nimbooz Segmentation

For all people seeking a soft drink for regular occasions, parties

Nimbooz Target Market

All age groups Lower, middle and upper class people

Nimbooz Positioning

Lemon based freshness drink

Nimbooz SWOT Analysis
Nimbooz Strengths

Below are the Strengths in the SWOT Analysis of Nimbooz:

1.Excellent branding and advertising

2.Excellent distribution and availability

Nimbooz Weaknesses

Here are the weaknesses in the Nimbooz SWOT Analysis:

1.People prefer homemade lemon drinks

Nimbooz Opportunities

Following are the Opportunities in Nimbooz SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Nimbooz Threats

The threats in the SWOT Analysis of Nimbooz are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Nimbooz Competition
Competitors

1.Limca


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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