Grupo Modelo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3710

SWOT Analysis of Grupo Modelo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Modelo

Parent Company

Grupo Modelo




Food and Beverages

Tagline/ Slogan



Grupo Modelo is a large brewery in Mexico; it has twothird of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada.



Beverages for all segments.

Target Group

Its product portfolio contains drinks that cater to the needs of all types of beer drinkers


Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch.

Product Portfolio


1. Corona                    2. Victoria                        3. Pacífico
4. Negra Modelo         5. Modelo Especial           6. Modelo Light
7. Estrella                    8.
León                             9. Barrilito

SWOT Analysis


1. Cost advantage.
2. Market share leadership as it is a leader in Mexico

3. Strong management team.
4. Economies of scales – cost advantage due to volume of production.

5. Strong financial position.

6. Lower overall unit cost relative to competitors.

7. Strong tradition in quality and service.


1. Less number of brands has global presence. Majority of its brands are intended solely for the domestic Mexican market.
2. Overly restrictive with regards to distributors.
3. Lesser product innovations in the past few years.


1.  Expansion into new markets and segments

2.  Expand product line – for new areas and to accommodate changes in taste and preference.
3. Ability to transfer skill to new business units domestically and internationally.

4. Integration forwards and backward.

5. Ability to grow rapidly because of expansion into new markets.

6. Falling trade and ownership regulations in foreign countries.


1. Tax regulations on the beer industry.
2. Declining segments within the domestic market.
3. Slowed industry growth rate.

4. Legal issues dealing with underage drinking – retailer’s license may be revoked or suspended.

5. High quality import beers with lower prices.

6. Changing buyer taste and preference.

7. Consumer health concern (switching to non-alcoholic beverages).




4. UB Group

The table above concludes the Grupo Modelo SWOT analysis along with its marketing and brand parameters.


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