Nestle Milkmaid SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nestle Milkmaid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nestle Milkmaid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nestle Milkmaid to benchmark its business & performance as compared to the competitors and industry. Nestle Milkmaid is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nestle Milkmaid competitors and includes Nestle Milkmaid target market, segmentation, positioning & Unique Selling Proposition (USP).

Nestle Milkmaid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company



Food product


Food & Beverages

Tagline/ Slogan

Doodh badla mood badla ;Good Food Good Life


Condensed milk sweet dish ingredient

Nestle Milkmaid STP
Nestle Milkmaid Segmentation

Homemakers who prepare sweet dishes

Nestle Milkmaid Target Market

All People especially housewives between 25-50 middle and upper class

Nestle Milkmaid Positioning

Sweetened milk for making sweets

Nestle Milkmaid SWOT Analysis
Nestle Milkmaid Strengths

Below are the Strengths in the SWOT Analysis of Nestle Milkmaid:

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4. Recipes help in brand promotion

Nestle Milkmaid Weaknesses

Here are the weaknesses in the Nestle Milkmaid SWOT Analysis:

1. Not good for diabetic patients

2.Food products have a limited shelf life

Nestle Milkmaid Opportunities

Following are the Opportunities in Nestle Milkmaid SWOT Analysis:

1.Low sugar version

Nestle Milkmaid Threats

The threats in the SWOT Analysis of Nestle Milkmaid are as mentioned:

1.Threat from pure milk

2.Substitute milk sweeteners

Nestle Milkmaid Competition

1.Amul Mithaimate

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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