Nestle Milkybar SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8430

SWOT analysis of Nestle Milkybar analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nestle Milkybar is one of the leading brands in the food & beverages sector. The table below also lists the top Nestle Milkybar competitors and elaborates Nestle Milkybar segmentation, targeting, positioning & USP.

Nestle Milkybar SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Milky Bar give me the power; Dum hai to bahar nikal ;Good Food Good Life


Milk Chocolate

Nestle Milkybar STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


Power of milk for champions

Nestle Milkybar SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nestle Milkybar. Strengths are:

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability


Here are the weaknesses in the Nestle Milkybar SWOT Analysis:

1.Very sweet, not good for diabetic

2.Food products have a limited shelf life


Following are the Opportunities in Nestle Milkybar SWOT Analysis:

1.More advertising and promotion
2. Reaching out to a wider global audience


The threats in the SWOT Analysis of Nestle Milkybar are as mentioned:

1.Threat from other chocolate brands

2.Threat  from other sweet dishes

Nestle Milkybar Competition

Below are the top 3 Nestle Milkybar competitors:


2.Amul White

3.Imported White Chocolates

The brandguide table above concludes the Nestle Milkybar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nestle Milkybar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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