Nestle Milkybar SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7951

SWOT Analysis of Nestle Milkybar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

Milky Bar give me the power; Dum hai to bahar nikal ;Good Food Good Life


Milk Chocolate

Nestle Milkybar STP


People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


Power of milk for champions

Nestle Milkybar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nestle Milkybar :

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability


1.Very sweet, not good for diabetic

2.Food products have a limited shelf life


1.More advertising and promotion
2. Reaching out to a wider global audience


1.Threat from other chocolate brands

2.Threat  from other sweet dishes

Nestle Milkybar Competition


Below are the 3 main Nestle Milkybar competitors :


2.Amul White

3.Imported White Chocolates

The brandguide table above concludes the Nestle Milkybar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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