Blue Moon SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2756

SWOT Analysis of Blue Moon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Moon

Parent Company





Foods and Beverages

Tagline/ Slogan

Artfully crafted


Orange sweet flavor



Pub/nightclub goers, individuals who prefer beer

Target Group

Urban young middle and upper middle class


Light beer with orangey taste and easily consumable

SWOT Analysis


1. Brand awareness due to garnishing of orange while serving
2. It has won many international awards which have helped to increase the brand equity
3. Publicity in popular culture has helped the beer to get an attention

4. Strong backing of parent company means good distribution


1. Brand awareness and recall is lesser than market leaders
2. Only seasonal availability of particular flavors


1. Expansion has been made easy with easy international trade laws
2. Exploration of new markets with the entry in markets like UK India etc.
3. Low alcohol content and sweet taste appeals the female consumers


1. Comparatively low prices of some competitors
2. High Taxes & Regulations
3. Large no. of players in the same segment under the same family leading to cannibalization



1. Vienna lager
2. Amsterdam framboise

The table above concludes the Blue Moon SWOT analysis along with its marketing and brand parameters.


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