Deja Blue SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1358

SWOT Analysis of Deja Blue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deja Blue

Parent Company

Dr. Peppers Snapple Group




Food and Beverages

Tagline/ Slogan

Turn your thirst upside down


Curvy eye catchy bottle



Packaged drinking water segment

Target Group

Middle class, upper middle class and high society classes


An ultimate thirst quencher

SWOT Analysis


1. Pricing is a competitive advantage for the brand
2. Despite having only regional distribution, the brand enjoys a good percent share of the water market

3. Eco friendly Label process and low plastic engineering

4. Strong brand backing of parent company increase reach


1. Presence only in America and that also not in all states
2.Brand awareness is very less compared to leading brands


1. Attractive packaging with competitive pricing makes it a valuable product
2. With the strong distribution network it has built, has helped to increase the market share

3. Increase in global sales with increasing reach


1. Same product from large multinational like Pepsi and Coca-Cola in the same market has generated an immense competition
2.Small time regional packaged water bottle makers give a tough competition



1. Aquafina
2. Dasani

3. Kinley

The table above concludes the Deja Blue SWOT analysis along with its marketing and brand parameters.


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