SABMiller SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9612

SWOT Analysis of SABMiller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

Making a difference through beer


A heavy portfolio of liquor brands under its umbrella

Product Portfolio


1. Fosters                                          2. Haywards

3. Royal Challenge                           4. Knock Out

5. Grolsch                                         6. Miller Genuine Draft

7. Peroni Nastro Azzurro                 8. Pilsner Urquell

9. VB Victoria Bitter                        10. Blue Moon

11. Castle Lager                              12. Miller High Life

13. Strongbow                                 14. Henry Weinhard’s

15. Leinenkugel’s                             16. Velkopopovický

17. Bluetongue                                 18. Carlton

19. Cascade Beer



Various classes among the society especially liquor drinking consumers

Target Group

Upper middle class individuals


A parent brand to the most of the best liquor brand in the world

SWOT Analysis


1. A strong portfolio of brands
2. Strong sales and distribution network
3. Presence in 75 countries across 6 continents
4. SAB Miller also owns over 150 market-leading local brands

5. Excellent marketing and branding have made the brand top of the mind

6. Nearly 70,000 people form a part of the workforce


1.Have been unable to get a momentum in emerging markets
2.Intense competition means market growth is limited


1. Partnering the local breweries in particular countries can yield a bigger market share
2. Launching successful brands which have a strong following and brand equity in the newer markets

3. More advertising and sponsorship would increase brand recall


1. A strong competition from other brands
2. Laws and regulations on advertising and establishing the business
3. Slumping economy all over the world has been the greatest concern as disposable income of consumers in lowering



1. Diageo

2. Carlsberg

3. UB Group

4. Heineken

The table above concludes the SABMiller SWOT analysis along with its marketing and brand parameters.


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